1. Student Name: S. Kavinthan 1.2 Student: MSc 16-32-762 1.3 Company Overview: Asia Broadcasting Corporation Asia Broadcasting Corporation Private Limited.‚ the owner of Hiru FM / Gold FM / Sun FM / Sooriyan FM‚ Shaa FM and Hiru TV. Launched in July 1998‚ not only is Asia Broadcasting Corporation (Private) Limited the largest Radio Network in Sri Lanka‚ this company has also revolutionized the Media industry by setting up Sri Lanka’s First Ever Private Tamil Channel-Sooriyan FM‚ along with Sri
Premium Marketing Management Customer service
regulations in the region have decreased making it easier for companies to operate. However‚ fuel prices are a concern as are other costs involved in running airlines such as providing ground operations and passenger services. Some airlines including AirAsia are forming alliances to share these additional costs. 2. How might demand for low-fare service differ in the Asia-Pacific region from North America and Europe? Answer: Substantial opportunities have been created for low-fare airlines in Asia
Premium Southeast Asia Asia North America
‘Fail’‚ regardless the level of analysis and recommendations. Q3: What are the marketing tools? There is a range of marketing tools‚ which are basically models and frameworks‚ can be used in this assignment‚ e.g.‚ SWOT/TOWS‚ PESTLE‚ USP‚ STP‚ 4P/7Ps etc. Students need to choose/use appropriate tools and discuss/relate the tools to the brand or service they have chosen to analyse. This report is not just about mentioning that these tools exist – students need to use them to analyse the brand/service
Premium Marketing
Marketing – Towards a Paradigm Shift in Marketing”‚ Management Decision‚ 32(2)‚ pp. 4-20 Groucutt‚ J. Leadly P. and Forsyth P.‚ 2004. Marketing: essential principles‚ new realities. 1st Edition. Glasgow: Bell & Bain Rafiq‚ M and Ahmed‚ P.‚ 1995. “Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics”‚ Marketing Intelligence & Planning‚ 13(9)‚ pp. 4-15 The Times 100‚ 2010. Diesel – live‚ breathe and wear passion. [online] Available at: [Accessed 10 February
Premium Marketing
Management Process The global marketing environment Consumer behaviour Business-to-business behaviour Information management and market research Market segmentation‚ targeting and positioning Marketing strategies: the 4Ps and 7Ps Strategic marketing and
Premium Marketing
practice. McCarthy (1960) was first to suggest the four P’s. Muala & Qurneh (2012) revealed that later on researchers by adding three more elements have explained seven elements which are their 7Ps i.e. product‚ price‚ place‚ promotion‚ Personnel‚ Process and. Physical Evidence. This study explains these 7Ps‚ which are the elements of Marketing Mix. Introduction Marketing mix is the most fundamental concept of marketing. Riaz & Tanveer (n.d) referring Kotler‚ Armstrong‚ Wong‚ & Saunders (2008) defined
Premium Marketing
competitive 3. Assess how the different types of information can be used to create value Research Assignment 1 – Types of Organisational Information 6 3 Specific Activity – “Company A” 1. Choose a company for your “Company A” (e.g TNB‚ DELL‚ AirAsia‚ Astro‚ ExxonMobil‚ Maxis etc.) 2. Analyse Figure 1 and write a sentence summarising the types of information that are required for each of the 13 processes in Company A. 3. Discuss how the information for each process may help Company A remain competitive
Premium Management Value chain Strategic management
COMPANY PROFILE 1. Company’s Background Malaysia Airlines began in 1947 as Malayan Airways. However‚ it was renamed Malaysian Airways following the creation of the Federation of Malaysia in 1963. The company is publicly called Malaysia Airlines System. While MAS has grown to become Southeast Asia’s largest airlines‚ it also becomes one of the world’s premier international carriers. The MAS headquarters building in downtown Kuala Lumpur has been sold. Nevertheless‚ the new corporate headquarters
Premium Malaysia Airlines Airline Kuala Lumpur International Airport
nature of science The nature of science can be found in its process as a mode of discovery . Science ‚ like most fields of study ‚ is basically still just a process of understanding reality and the environment . As a process of understanding ‚ it necessarily involves guesses and conjectures (McComas 1996 . As William McComas states ‚ it is a myth to think that the scientific method is purely scientific just as it is flawed to consider a hypothesis as an educated guess (McComas ‚ 1996 . Science
Premium Scientific method Science Theory
such that x4 + ax3 + bx2 + ax + 1 = 0 has at least one real root. 11. If x and y are positive real numbers such that (x + x2 + 1)(y + y 2 + 1) = 2011‚ find the minimum possible value of x + y. 12. Let p ≥ 5 be a prime number. Prove that 43 divides 7p − 6p − 1. 2
Premium Polynomial Real number Integer