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| Qantas Airways | Growth Strategy Report | | | | Jin Ju ID: 213016540 Letter of Transmittal To Dr. Shrimal Perera: Department of Accounting and Finance‚ Room 3.43‚ Building H‚ Caulfield Campus‚ Monash University‚ 23th May‚ 2011. Dear Board of Directors: A copy of the Growth Strategy Report for Qantas Airways is attached. The report has evaluated Qantas Airways’ performance in past five years with a view to recommended a financially justified strategy for a strategic
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followers were also given many free flights by the CEO. This has boosted the relationship marketing with its customers. - Air Asia places emphasis on Customer Relationship Management (CRM)‚ and as part of its strategy‚ the airline has launched Ask AirAsia. A third party provides the CRM integrated solution‚ which Air Asia subscribes to. The program provides feedback to consumers and also answers any questions through live chat and social media platforms such as Twitter and Facebook. It also publishes
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Research in Transportation Economics‚ Volume 24‚ Issue 1‚ The Economics of Low Cost Airlines‚ 2008‚ Pages 61-67 Can long-haul low-cost airlines be successful? Dr Peter Morrell Cranfield University‚ Beds MK43 0AL‚ UK Phone: +44 1234 754242; Fax: +44 1234 752207 p.s.morrell@cranfield.ac.uk Abstract A key question is whether the very successful‚ largely short-haul LCC business model can work over long-haul sectors? This paper compares the cost and other advantages of LCCs and evaluates
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This 500 words essay illustrates that a comparison of two theories. Firstly this essay is through brief definition of Michael Porter’s five forces model and SWOT analysis‚ it is widely acknowledged that there are some features about two theories. Secondly this essay is through analysis there two theories. The finally pare is said that the comparison of that two theories. The Michael Porter’s five forces model is something that five competitive forces model about each countries‚ particularly to the
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International Diploma Programme (IDP) UNIT 8 - BUSINESS SKILLS FOR PROPOSALS AND PITCHES Subject Leader: Sarah Dye E-mail address: sdye@foundationcampus.com ASSESSMENT 1 Individual Business Proposal Outline & Guidelines Guidelines for completion of the Individual Business Proposal 1) Product/service description (approx. 150 - 200 words) Describe in detail the product/service that you have chosen‚ explaining why you have chosen: this product/service this
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2.1.4 Porter’s Five Forces of Industry Attractiveness Michael Porter’s Five Forces model explains the importance of how market dynamics can affect competitive rivalry. This model includes three forces from the ‘horizontal’ competition: threat of new entrants‚ threat of substitution products‚ and the degree of rivalry among existing competitors; and two forces from the ‘vertical’ competition: bargaining power of customers and the bargaining power of suppliers. These five factors make up the Porter
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Check Expert Opinion Customer Views “The project [KLIA2] is on track for completion. We’re just the contractor. Any commitments have to come from MAHB." Datuk Izzaddin Idris‚ CEO‚ UEM Group KLIA2 on track? Despite doubts publicly aired by AirAsia‚ MAHB insists that KLIA2 should be on track for opening in April 2013 though construction works could
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The extended marketing mix (7Ps) The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps. For example‚ a motor vehicle manufacturer like Audi: * Produces products that are of the highest quality and fit for the needs of different groups of consumers‚ * Offers a range of cars at value for money prices‚ depending on the market segmented they
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Table of Contents Introduction 3 Company Background 3 Scoot 3 Products and Offerings 4 Why Scoot? 5 Critical Analysis 5 External Environment - PESTEL 5 Political 6 Economic 6 Social 7 Technological 7 Environmental 7 Legal 8 Industry Analysis - Porter’s Five Forces 8 Bargaining Power of Customers 9 Bargaining Power of Suppliers 9 Intensity of Competition 10 Threat of New Entrants 10 Threat of Substitutes 10 Internal Analysis 11 Resource Based View 11 Competitor Analysis 12 SWOT Analysis 12 Conclusion
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