1. Company history 2.1 The sector that the AirAsia Berhad operates is in airline transportation. 2.2 Brief explanation of AirAsia Berhad history AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. The heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit with 40 million ringgit worth of debts
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2.0 Planning and Strategic Management 2.1 SWOT Analysis Strengths Low cost operations AirAsia Berhad is the first airline company that offered a low cost flight in Asian market. By operating the low cost principle‚ AirAsia Berhad aim to maximize their sales and minimize their operating cost. Based on their slogan “Now Everyone Can Fly” have fulfilled the wants for those passengers who choose to fly with low cost airlines especially students‚ those family with lower income and low income
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Kingdom In-depth PESTLE insights PESTLE Country Analysis Report: United Kingdom REFERENCE CODE: ML00002-031 © MarketLine. This report is a licensed product and is not to be photocopied PUBLICATION DATE: May 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00002-031/Published 05/2013 Page 1 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental (PESTLE) structure in the
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company’s financial health. Before investing in a company it is vital to understand what it does‚ its market and the industry in which it operates. You should never blindly invest in a company. Financial analysis is a process that evaluates businesses‚ budgets‚ projects‚ and entities for analysis purpose. It is done for the purpose of determining the suitability for investment in a business. 1 There several mainly focuses on the process used to direct and manage the business and affairs
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Organisations utilise different analytical tools like PESTLE‚ STEEPLE and others to evaluate these external factors to help the company formulate their working strategies and marketing campaigns to give tough competition to their competitors. In the case of fashionrush.com‚ PESTLE analysis would help the company to increase the efficiency of their marketing campaign that would further help the company to increase their
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PESTLE Analysis PESTLE ANALYSIS Summary The Turkish government is made up of democratically elected representatives of the people divided into several ruling bodies. In September 2010‚ a referendum on constitutional reform backed amendments to increase the control of parliament over the army and the judiciary. Turkey is a strong proponent of liberal trade and investment policies. The European Union (EU) accession negotiations have required the country to increase the role of the private sector
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PESTLE Analysis A PESTLE analysis for Mydin must consider all the important external factors impacting on the company. These factors may have political‚ economic‚ social and culture‚ technological‚ legal or environmental dimensions. These forces‚ although out of the company’s control‚ may have an impact on the success of any future plans. By considering them‚ a company can change direction‚ build contingencies‚ identify new opportunities or do nothing at all. It is an important part in the strategic
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RISE OF AN AIRLINE Malaysia Airlines’ journey to achieving its current reputable position has been a remarkable one. A small airline operator‚ it has grown by leaps and bounds to be the force it is within the industry today. A joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 12 October 1937‚ Malayan Airways Limited
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PESTLE ANALYSIS BY PEPSICO. PepsiCo is the largest selling beverage the world over‚ of course after its arch rival Coca Cola. It accounts for a 37% share of the global beverage market‚ and therefore they need to understand each and every country’s market in order to stay in line with their PESTLE situations. Pepsi is a big brand‚ currently holds the 23rd place in the Interbrands report of the World’s Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham
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SWOT Analysis Stake holder 1: Labor Strength In spite of internal challenges‚ there remain several assets in Malaysia Airlines (MAS) arsenal. This includes strong technical capabilities and MAS well-trained cabin crew who continue to win awards and is the hallmark of Malaysian hospitality‚ from year 2008 until 2011‚ MAS cabin crew ranked 1 and 2 only (Malaysia Airlines Business Plan‚ 2011). The crew’s dedication is to be credited for the strong brand equity continues to enjoy. Both at home and
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