Master program in Business Administration Marketing Management BUSA 633 Company Case AirAsia: The Sky’s the Limit Submitted to Dr. Harbi Hasan Saturday‚ 22 December‚ 2012 Contents Contents ...................................................................................................................................................... 2 1 Introduction................................................................................................................................
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SUCCESS STORY OF AIRASIA The business world is a tough one. Unless one is lucky enough to establish itself in the market that has very few competitors‚ every business usually have a very rough time. And in today’s scenario‚ where there is high level of competition not only on the local‚ regional‚ and national front‚ but also from global enterprises‚ the business world has become a place where it is difficult to even get by. The airline industry too is one of the toughest and most challenging
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1. Introduction of Air Asia 1.1 Corporate profile Air Asia since its foundation in 2001 with the vision to make “Everyone can fly” by focusing on the low cost aviation business sector through Air Asia’s own innovative solutions‚ efficient processes and a passionate approach to business as initially proposed and still facilitated now by the company’s original founder and the current CEO of the group‚ Tony Fernandes‚ it has successfully paved a viable way for its continual
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Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia’s largest low fare‚ no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company
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On September 21‚ 2012‚ AirAsia Bhd may be expanding its company to India through a new start-up with Indian partner. After India’s cabinet decides to allow foreign investors own up to 49% stake in its airline‚ AirAsia might be the first carrier to invest at the aviation industry in India. Because the India’s cabinet decides to allow foreign investors to own up to 49% stake in its airline‚ AirAsia was looking to start-up with Indian partner instead of investing in an existing airline from India.
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PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
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customerawareness about their brand. 2.1 Company Background AirAsia is one of the businesses that have successfully adopted cost leadershipthrough operational effectiveness and efficiency. The cost advantages haveenabled AirAsia to become the Asia¶s leading low fare airline. Established on 12December 2001‚ AirAsia has been such a big phenomenon in airline industryespecially in Asia. By using a simple but strong slogan ³Now Everyone Can Fly´‚ AirAsia has successfully positioned itself in customers¶ mind
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Why Collabration Take Place Between Mas and Airasia MALAYSIA AIRLINES SYSTEM AND AIRASIA AIRLINES COLLABORATION TAKES PLACE. TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries‚ specifically in airline business are attempting to improve their services to draw new passengers and travellers
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Talent Solutions Case Study AirAsia Business Challenge Company Profile AirAsia‚ the leading and largest low-cost carrier in Asia‚ services an extensive network of 85 destinations. Within 10 years of operations‚ it has carried over 152 million guests and grown its fleet from just two aircraft to 106. The airline today is proud to be a truly ASEAN (Association of Southeast Asian Nations) airline with established operations based in Malaysia‚ Indonesia‚ Thailand‚ Philippines and
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PRINCIPLES OF MARKETING DMK0013 ASSIGNMENT 1 Topic: COMPANY CASE STUDY (AirAsia: The Sky’s the Limit) INSTRUCTION: 1. Answer the questions as per attached. 2. Mode: Individual 3. The format of the assignment shall be in accordance with the following description: Font : Arial Size : 11 Spacing : 1.5 Text : Justified 4. Assignment shall be at least 10 pages. 5. The cover page shall be in RED colour and the template is as per attached. 6. Ideas or texts
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