a holding company that includes the world’s largest business-to-business e-commerce platform (Alibaba.com) and the excellent consumer-to-consumer auction website in China (Taobao.com) (“An Interview with Jack Ma”‚ 2009). As an outstanding company’s strategist‚ jack ma advocate for company social responsibility and personal action to improve China’s environment such as boycotting eat shark fins and fighting water pollution. He showed his business capability and strategic thinking capability in in e-commerce
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Louis Vuitton in Japan 1. What has made Louis Vuitton’s business model successful in the Japanese luxury market? The first step was to create a global brand and setting up a multinational corporation‚ but the most important point was to create an international image. Louis Vuitton in order to have success during the growth of the brand‚ they had used a different set of marketing strategies involving the marketing mix‚ and the success came because of the positioning strategies they used‚ the process
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020607MVA1_ZXK_265_V5 Business plan preparation Training program for Entrepreneurs Enno de Boer (GE/MU) Oliver T. Lohfert (GE/MU) Johannes Pruchnow (GE/MU) PD Paper McKinsey&Company – Copyright 2002 0 020607MVA1_ZXK_265_V5 AGENDA • Short introduction to the use of business plans 0:15 hours • Preparation guidelines for business plans 3:30 hours • Wrap-up 0:15 hours McKinsey&Company – Copyright 2002 1 020607MVA1_ZXK_265_V5 AGENDA • Short introduction
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AirAsia: “Now Everyone Can Fly” I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years‚ AirAsia has proven that low-fare airline models such as Southwest’s‚ Ryanair’s‚ and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains‚ can the low-fare model continue to succeed
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There are a few more tried and true principles that can contribute to the success of your new company. Among other things‚ these are four things remarkable startups have in common. 1. Founders are insanely passionate about the idea. Don’t start a business without passion. You won’t be able to see it through if you are not really into your idea. Founders of most successful startups started searching for solutions to a problem they cared about and made it their focus. "You have to be burning with
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very happy that we opened up Singapore-Bandung as it allows them to them to meet clients in the Indonesian city. Our corporate business has gone up 400% because companies want to save money and‚ once they fly us‚ they don’t want to change." Fernandes’ airline is transforming the perception of low-cost travel‚ giving rise to a diverse cross-section of passengers. The AirAsia chief executive says: "We show that low-cost does not mean low class. In the Jakarta-Kuala Lumpur flight‚ you’ll find women with
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Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 1 Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 2 Strategic Analysis of AirAsia 20442396 Contents Executive Summary 1. Introduction 1.1 Purpose 1.2 Scope 1.3 Method 1.4 Background 4 5 5 5 5 5 2. Findings 2.1 Stakeholder Analysis 2.2 Strategic Transformation 2.3 Core Foundation 2.3.1 Mission 2.3.2 Values 6 6 8 9 9 10 2.4 Strategic Intent 2.4.1 Vision 2.4
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Strength and weakness of AirAsia |strength |weakness | |Low cost operations. |Service resource is limited by lower costs. | |Fewer management levels‚ effective‚ focused and aggressive |Government interference and regulation on airport deals and | |management.
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SUCCESS STORY OF AIRASIA The business world is a tough one. Unless one is lucky enough to establish itself in the market that has very few competitors‚ every business usually have a very rough time. And in today’s scenario‚ where there is high level of competition not only on the local‚ regional‚ and national front‚ but also from global enterprises‚ the business world has become a place where it is difficult to even get by. The airline industry too is one of the toughest and most challenging
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Part 2 1.0 Introduction AirAsia‚ a famous low cost airline in Asia‚ as Malaysia second National Airline‚ provides a different type of service to benefit all citizens and worldwide travelers. Low cost airlines generally have several differentiate to the traditional carriers. For example‚ low cost airline implement ticketless travel‚ online ticket‚ no free food and beverages and etc. AirAsia provides low airfares flight to the travelers‚ offering 40%-60% lower than other airline. This low airfares
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