Master’s Thesis in Business Administration‚ MBA programme Fall 2010 MBA Thesis 2010 – Author: Imtiaz Lakhani Page 1 of 76 Abstract Digital media has introduced the market to the quickest form of content distribution man has ever seen. Many businesses have tried to adapt their business models to the digital world to maximize their value and influence. Internet has impacted many businesses worldwide giving them an opportunity to evolve and bring innovation to their business direction and economic
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are the major similarities and differences between the Google and Yahoo business models? The major similarities between Google and Yahoo business models are; Google and Yahoo if used as a search engine both generate revenue from advertising and from affiliate referral fees where they would receive a referral fee or percentage of the revenue from any resulting sales. The major differences between Google and Yahoo business models are; Google is used mainly as a search engine AdWords‚ Search‚ YouTube
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Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia’s largest low fare‚ no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company
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developments and has reacted with several different online business models but with only limited success thus far. These business models include attempts to attract consumers by offering free downloads while relying on advertising as a revenue source. Using a latent-class choice-based conjoint analysis‚ we analyze the attractiveness of these business models from the consumer’s perspective. Our findings indicate that advertising-based models have the potential to attract consumers who would otherwise
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systems in which the businesses are functioning at different levels. These changes have caused organisations to implement information systems in their business models (Clarke‚ 2012). For this reason‚ the purpose of this paper is to provide the information system strategy plan for the new organisation Learn2Drive. Overview of Learn2Drive and Business Model Learn2Drive is a new start up organisation based on the platform of internet with the domain name www.learn2drive.co.uk. The organisation is aimed
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Disruptive Technology(Joseph L. Bower‚ Clayton M. Christensen) Issue lies at the heart of the paradox: They close too close to their customers. Companies listen to their customers‚ give product performances they were looking for‚ but in the end‚ were hurt by the technologies their customers led them to ignore. 2 Characteristics of the technological changes that damage established companies: 1) They typically present a different package of performance attributes (at the onset‚ not valued by
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e-business infrastructure April 2001 Creating an infrastructure for e-business: Computing in an e-business world By Stefan Van Overtveldt IBM Program Manager‚ e-business Strategy e-business infrastructure Page 2 Contents 3 7 9 The evolution of e-business The impact of e-business on today’s IT environment Design criteria for an e-business infrastructure 14 The blueprint for an e-business infrastructure 19 Pervasive computing 22 Investment considerations 26 Conclusion Introduction “The infrastructure
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SID: 314018573! Executive Summary As one of the fastest-changing industries in the world‚ the healthcare industry recently recognized the necessity of business model innovation. In order to stay competitive‚ the medical device producer Medtronic was one of the first companies in the industry to introduce an innovative business model on top of its traditional one. Instead of only providing its customers with the medical device‚ Medtronic is now providing integrated medical solutions to hospitals
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QUESTION 1(10 marks) “The Modern world of Business revolves around Information Systems” Discuss the above statement in depth with reference to real world examples. What is an information system? A combination of hardware‚ software‚ infrastructure and trained personnel organized to facilitate planning‚ control‚ coordination‚ and decision making in an organization.The term information system is frequently used to refer to the interaction between people‚ processes‚ data and technology. In this
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their budget‚ and Priceline would try to find the best deal for them. With the exception of home financing‚ consumers had only one opportunity to accept or reject the deal‚ thus prompting the consumer to make spontaneous decisions. The Priceline business model was horizontally scalable as well‚ and so lent itself to businesses such as groceries‚ car rentals‚ and long distance telephone systems. Marketing Strategy The company ran several brand strengthening campaigns which encompassed the elements
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