field of marketing which covers the marketing of both goods and services. Goods marketing includes the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refers to the marketing of both business to consumer (B2C) and business to business (B2B) services. Common examples of service marketing are found in telecommunications‚ air travel‚ health care‚ financial services‚ all types of hospitality services‚ car rental services‚ and professional services. Services are
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This points to a huge opportunity for AirAsia and the aviation industry in general. However‚ this large market is recognized by all and is the reason why new players are waiting to enter the Industry to exploit this potential. It is pertinent to note that the number of air travelers in Indonesia has grown during the last there of 2005-08 as compared to the same period last year‚ as per estimates of Amadeus Worldwide. Product differentiation – At present‚ AirAsia differentiates its no frills product
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Background Information American achieved its largest-in-the-industry status through a mix of pioneering initiatives and aggressive expansion. It introduced first AAdvantage frequent flyer program. AAdvantage is the frequent flyer program of American Airlines. Launched May 1‚ 1981‚ it was the first such loyalty program in the world‚ and remains the largest with more than 50 million members as for 2005. Miles accumulated in the program allow members to redeem tickets‚ upgrade service class‚ or obtain
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EXECUTIVE SUMMARY Dan Hannah‚ Vice President for Business Development at Ruth’s Chris‚ uniquely American and successful Steakhouse restaurant was responsible for the development of new business strategy focused on continued growth and company operated restaurants. Even though current restaurants were seeing consistent incremental growth‚ new restaurants were critical. Hannah knew that the international opportunities offered a tremendous upside. There are currently 10 successful locations internationally
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2015/7/16 Business Model Canvas Examples | Understanding Business Models ALL POSTS TAGGED BUSINESS MODEL CANVAS EXAMPLES Understanding LinkedIn Business Model In the post titled‚ ‘Understanding Business Model Fundamentals’‚ we learnt why do we need to understand business models and how to visually represent a business model using the ‘Business Model Canvas’. In this post‚ we will try to understand LinkedIn business model using the Canvas. LinkedIn is the world’s largest professional network. As of 31st March 2012
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competitive advantage – through value generation as well as differentiation. This leads to more profitability. According to an estimate of the Customer Service Institute‚ US‚ it is five times more expensive to acquire new customers than to generate business from an existing one.1 The activities that support orders‚ including information‚ advice‚ configuration‚ order processing‚ handling‚ post-sale communication and special services. The primary objective of customer service is to increase customer
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1. Industry Analysis (80%) The five force analysis is one of the most recognized frameworks for the business strategy. Porter‚ the guru of modern day business strategy‚ used theoretical frameworks derived from Industrial Organization economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. As Porter’s 5 Forces analysis deals with factors outside an industry that influence the nature of competition within it‚ the forces inside the industry
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REI REI is a sporting good company that specializes in quality outdoor gear. The company started in 1938 as a gear co-op‚ and has grown to include more than 3.5 million active members‚ which it serves through 30 stores‚ as well as catalog and Internet operations. REI has successfully built a competitive advantage through the four generic building blocks of efficiency‚ quality‚ innovation and customer responsiveness. REI has a distinct competitive advantage‚ relying on economy of scale to offer
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Chapter I: Introduction 1.1 Company Background AirAsia Berhad‚ which is also known as AirAsia‚ is an airline company that provides air transportation service. The airline was established in 1993 and started operation 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. They were having heavily indebted on December 2‚2001. An executive from company Tune Air Sdn‚ Tonny Fernandes‚ purchased it. The company’s headquarters is in Sepang‚ Selangor‚ Malaysia. After Tonny
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more likely to enjoy. (C-142‚143) The fourth strategy is giving subscribers a choice of watching streaming content or receiving quickly delivered DVDs by mail. The strategy was to establish fast delivery of DVDs ordered by subscribers within one business day; and to track the location and to achieve return capability of each DVDs using sophisticated software. (C-143) The fifth strategy is spending on marketing and advertising the Netflix’s brands and services. For example‚ Netflix used multiple marketing
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