Thai Air Asia Limited Section 1: Company Background In the past‚ domestic air routes were limited to only few players; such as Thai Airways‚ Bangkok Airways‚ Air Andaman‚ and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines to enter the market‚ especially low cost airlines‚ which have already been widely and well accepted in scores of countries. In Southeast Asia‚ at that time‚ Air Asia Malaysia was considered
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The micro and macro environment both have different factors. The Micro environmental factors include: organisations‚ suppliers‚ customer market‚ the intermediaries and competitors. Macro factors include Demographic‚ natural‚ technological‚ cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge
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Demographic on AIDS/HIV Rhonda Speakman HCS 490 January 21‚ 2013 Jennifer Pharr Demographic on AIDS/HIV A number of people that affect our healthcare in the United States are pediatric patients‚ recurring sickness and individuals needing continuous medical care. However‚ none of the above health concerns indicated in the list includes patients with Acquired Immune Deficiency Syndrome/ Human Immunodeficiency Virus (AIDS/HIV). AIDS/HIV has affected millions in the United States.
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External Analysis of AirAsia Perform an external analysis of AirAsia and identify possible opportunities and threats encountered by AirAsia. Industry Analysis An industry analysis was performed to assess the budget airline industry. 1. Bargaining Power of Supplier Overall‚ power of supplier is high as there are limited (availability of) suppliers (only Boeing and Airbus)‚ the switching cost is high (i.e. airplanes and their maintenance are costly)‚ and there are few substitutes for airplanes (i.e
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Bibliography: 1. http://www.airasia.com.my 2. http://www.flightglobal.com/blogs/airline-business/2007/04/airasia-thinks-globally-with- f-1.html 3. http://www.iata.org 4. http://www.matta.org.my 5. http://www.malaysiaairlines.com 6. http://www.oneworld.com/ 7. http://www.worldairlineawards.com/Awards_2009/Result_Summary.htm 8. http://en.wikipedia.org/wiki/Air_asia
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Background Founded : 1993 Hubs : Kuala Lumpur International Airport Secondary hubs: * Kota Kinabalu International Airport * Senai International Airport * Penang International Airport Subsidiaries: * Thai AirAsia * Indonesia AirAsia * VietJet AirAsia * AirAsia RedTix Fleet size : 103 (+ 121 orders) Destinations : 70 in 19 countries Company slogan : Now Everyone Can Fly Parent company : Tune Group Headquarters Registered office : Petaling Jaya‚ Selangor Head office
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TITLE : CORPORATE GOVERNANCE COMPANY NAME : AIR ASIA GROUP MEMBER AIRASIA BERHAD COMPANY PROFILE Established in 1993 and commence operations on 18 November 1996. Established with the dream of making flying possible for everyone Originally founded by a government-owned conglomerate‚ DRB-COM. Bought by former Time Warner executive‚ Tony Fernandes ’s company Tune Air Sdn Bhd on 02 Dec 2001 COMPANY PROFILE –Cont‘ Malaysian Low- cost airline Largest
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1. Introduction 1. Concept & Background For many years the Airline industry in the Asia Pacific region has been tightly regulated and consequently stable as national governments had control over operations of their national carriers and bilateral agreements between states meant that full-fledged airlines could operate without facing any competition at all. With the reform in airline licensing and access to air routes highlighted in the report[1] of the Pacific Economic Cooperation Council (PECC)
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focuses on three main areas: 1) A Blending of Brands: AirAsia has established a great name and reputation‚ and should continue to add to its success by integrating the AirAsia X brand. This can be achieved by the “X” representing premium choices on long-haul flights. This will this ease brand confusion by having only one Air Asia brand with extra (X) options‚ and will present a strong united front. 2) Implement Long-Haul Flights Strategically: AirAsia has the ability to provide long-haul flight at lower
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Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 1 Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 2 Strategic Analysis of AirAsia 20442396 Contents Executive Summary 1. Introduction 1.1 Purpose 1.2 Scope 1.3 Method 1.4 Background 4 5 5 5 5 5 2. Findings 2.1 Stakeholder Analysis 2.2 Strategic Transformation 2.3 Core Foundation 2.3.1 Mission 2.3.2 Values 6 6 8 9 9 10 2.4 Strategic Intent 2.4.1 Vision 2.4
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