Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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Capital One Financial Corp: Setting and Shaping Strategy Strategy Capital One Financial Corp’s strategy is to develop and market products and services to satisfy the demands of a competitive and ever-changing marketplace by utilizing information technology for mass customization which will deliver the right product to the right customer at the right time and at the right price. Such a strategy requires the employment of talented people and a flexible culture promoting innovation to help
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1. Based on prices for comparable transactions‚ how would you assess the reasonableness of the Bet Performers $133 million purchase price in May 2008? To value a ship using the market approach‚ one had to identify a set of “comparable” ships where comparability was based on four main factors: ship type‚ size (DWT)‚ age‚ and condition. According to Exhibit 3‚ there are five ships which are the most comparable to Bet Performer. They are Martha Verity‚ Ingenious‚ Sumihou‚ Cape Sun‚ and Coppersmith
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AirAsia‚ the most successful and leading low fare carrier in Asia Pacific region is practicing a concentration strategy since it takes over by Tony Fenendez in late 1990s. I strongly believe this strategy will continue to work if it is under the leadership of Tony Fenendez. The concentration strategy under the current practice will able to make AirAsia remain competitive:- 1. Managing Cost of Human Capital. Multi tasking Cabin Crew. Where all the Cabin crew are required to handle check in ticketing
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Planning Process And Decision Making In AirAsia INTRODUCTION Planning is one of the most important in management. Planning is preparing a sequence of action steps to achieve some specific goal.A goal refers to a future target that an organization wishes to achieve.. A plan is like a map. When following a plan‚ you can always see how much you have progressed towards your project goal and how far you are from your destination. Knowing where you are is essential for making good decisions on where to
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Individual Financial Statements Paper ACC/290 Principles of Accounting Professor: Bruce Geddus January 8‚ 2014 Introduction to financial accounting and it ’s my turn to identify the four basic financial statements and to describe them as well. In this financial statement paper I will also be describing the four financial statements‚ discuss how the four financial statements are useful to internal users such as managers and employees. And last I will discuss
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Financial Risk is one of the major concerns of every business across fields and geographies. This is the reason behind Financial Risk Manager FRM Exam gaining huge recognition among financial experts across the globe. FRM is the top most credential offered to risk management professionals worldwide. Financial Risk again is the base concept of FRM exam. Before understanding the techniques to control risk and perform risk management‚ it is very important to realize what risk is and what the types of
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QUESTION P3-22: Cross–sectional ratio analysis :- Use the Financial Statement below and on page 106 for Fox Manufacturing Company for the year ended December 31‚ 2012‚ along with the Industry average ratio below‚ to: a) Prepare and interpret a complete ratio analysis of the firm’s 2012 operations b) Summarize your findings and make recommendations. Based on the overall performance of Fox Manufacturing Company‚ it shows that the company should improve it debt financing
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1.0 Introduction Authorisation Air Asia X is a budget airline based in Malaysia which provides high-frequency and point to point networks to medium and long-haul service with low-cost carrier. Previously‚ the company known as Fly Asian Xpress Sdn Bhd but the airline company is operated by Air Asia X Sdn Bhd since 2 November 2007. Air Asia X is the authorised representative appointed by ACE Air Cargo‚ the Alaska’s largest scheduled all-cargo carrier. Air Asia X provide carrier services on behalf
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Exhibit TN1 THE BODY SHOP INTERNATIONAL PLC 2001: AN INTRODUCTION TO FINANCIAL MODELING Hypothetical Three-Year Forecast Worksheet Drawing on Case Exhibit 8 (in GBP millions) In the late 1990s‚ The Body Shop International PLC‚ previously one of the fastest grow¬ing manufacturer-retailers in the world‚ ran aground. Although the firm had an annual revenue growth rate of 20 percent in the early to middle 1990s‚ by the late 1990s‚ rev¬enue growth slowed to around 8 percent. New retailers
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