you all know‚ MAS and AirAsia now are fighting over who has the best and cheapest campaign. Everyday we can see on newspaper MAS offering flying to various locations at RM0. The next days AirAsia shoot back with other location with free seats or 99 cents fares. AirAsia flight offers out with a special promotion Now Everyone Can Fly n 2010. AirAsia also offer flight and tour packages.. The price of flight fares between MAS and AirAsia‚ AirAsia is cheaper than MAS. AirAsia wants to be the lowest
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1.0 Table of Content Topic Page 1.1 Brief History on AirAsia 2 – 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze
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development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case‚ ‘AirAsia: The Sky’s the Limit’. Within only four years‚ AirAsia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’. The Blue Ocean Strategy concept
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CAEA 3301 AIRASIA BERHAD DATE OF SUBMISSION: 2 APRIL 2008 QUESTION 1 COMPANY BACKGROUND AirAsia is one of the businesses that have successfully adopted cost leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Asia’s leading low fare airline. Established on 12 December 2001‚ AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a simple but strong slogan “Now Everyone Can Fly”‚ AirAsia has successfully
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Questions 1. Ethical Standards a. Can a multinational firm adopt varying ethical standards [such as with regard to product safety (Pinto)‚ employee benefits (Nike) and “kickbacks” to win business (Siemens)] in its global operations? Why or Why Not? Discuss in depth based on the goals of multinational corporations? (Be sure to identify the merits and demerits for both options). (Read: Class notes and discussions) - A multinational corporation (MNC) is a business firm incorporated in one
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BERHAD CONTENTS 2 4 10 22 23 24 25 30 35 38 42 49 49 51 109 112 115 Group Financial Highlights Chairman’s Statement Operations Review Corporate Structure Financial Calendar Corporate Data Profile of Board of Directors Statement on Corporate Governance Statement on Internal Control Audit Committee Report Corporate Social Responsibility Additional Compliance Information Statement on Directors’ Responsibility Financial Statements Group Properties Shareholding Statistics Notice of Annual General Meeting
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View of Chairman’s statement (Refer to AirAsia 2010 Annual Report‚ pp.58-60) 17 8. Would you buy shares? 18 9. General Information about Company (Refer to Appendix 11-19) 19 10. Reference 20 Appendix Appendix 1 AirAsia Berhad (Group)’s Income Statement 24 Appendix 2 AirAsia Berhad (Group)’s Balance Sheet 25 Appendix 3 AirAsia Berhad (Group)’s Cash Flow Statement 26 Appendix 4 AirAsia Berhad (Group)’s Financial Ratio 27 Appendix 5 AirAsia Berhad (Group)’s Market Share Price (1/1/2009-31/12/2010)
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Page: Table of Content 2 Introduction of Company 3-5 History of AirAsia 6-7 Organization Chart 8-9 Information Technology of AirAsia 10-13 Conclusion 14-16 Reference 17-18 Introduction Of Company Introduction of Company AirAsia Berhad (“AirAsia” or“the Company”) is a name synonymous with low fares‚ quality service and dependability. With over 100 routes across 11 countries‚ AirAsia is truly Asia’s leading airline with the widest route connectivity and
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2.0 Research Client Research AirAsia Berhad is a low cost airline located near Kuala Lumpur. AirAsia covered flights to 22 countries with 100 destinations. Its main Terminal is KLIA2. AirAsia started with MYR 40 million in 2001 with 2 old aircraft. Back then‚ AirAsia face a lot of problems like global financial crisis due to the aftermath of the 9/11 disaster. AirAsia can make it till so far is because of their low fares‚ low cost aircraft and also high quality products and services. There are
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Case: The ascendance of AirAsia 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years‚ because of the government decreased the entry barrier of airline industry‚ more and more carriers entered the airline market
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