consumers are switching from name brand products to generics or house brands. What is a house brand or a generic product? A house brand‚ otherwise known as a store brand‚ is a proprietary brand of merchandise sold by one retailer and often bearing the name of the retailer. A house brand is usually sold at a lower price than the equivalent name brand product and can‚ sometimes‚ have packaging identical to that of the national brand. Whereas‚ a generic brand has no-proprietary name and can even be absence
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INTRODUCTION AND HISTORY AirAsia is a very successful low cost carrier. In a very short time‚ it became a market leader in the Asia region. The company successfully adopted cost leadership through operational efficiency and effectiveness. Using the slogan “Now Everyone Can Fly‚” AirAsia positioned itself successfully in the niche LCC market. AirAsia was the creation of former music publisher Tony Fernandes. After watching a television show in a pub about easyJet successfully competing against British
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ABSTRACT Generic visual perception processor is a single chip modeled on the perception capabilities of the human brain‚ which can detect objects in a motion video signal and then locate and track them in real time. Imitating the human eye s neural networks and the brain‚ the chip can handle about 20 billion instructions per second. This electronic eye on the chip can handle a task that ranges from sensing the variable parameters as in the form of video signals and then process it for co-Generic visual
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The Low Cost Airline: AirAsia A study of opportunities‚ challenges and critical success factors LGT 3007 Air Transport Logistics Introduction History of low cost airlines The low-cost concept became a moneymaker in the United States‚ where it was pioneered in the 1970s by Southwest Airlines‚ the model for budget carriers elsewhere like Ryanair and easyJet in Europe. Definition of low cost airlines A low cost airline generally has many features that differentiate it from the traditional
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MOBILE BANKING literature review Introduction: Technological advances impact our daily life dramatically and has become part of it as they involve in nearly all areas. In other words‚ Technological advances have a significant impact on every aspect of our lives. In recent decades‚ the world has experienced a huge technological revolution that has raised the level of performance and quality in various fields and redefined the way business is done. Therefore‚ companies must keep up with this
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You Get What You Pay For When you shop for groceries where do you stand in choosing either a generic vs. brand name product? Do you reach for the brand name box of Kraft macaroni and cheese‚ or would you rather pick up a generic box of macaroni and cheese to save that extra 10 cents? Is your decision based off a difference in taste or is it simply a matter of paying for quality of the product? What does spending more money on a brand name food product have to say about who we are in
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necessary item and can be found in many varieties at local grocery stores. However‚ some brands tend to overpower others. During our team marketplace assignment we compared two different detergents at two different locations. We compared Tide and the generic brand detergent at both Harris Teeter and Food Lion. We compared the differences and similarities of each brand. We also observed the positioning‚ prices‚ promotions‚ and distribution of both brands. These are all factors that determine how favorable
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Genre – Django: Unchained & the Generic Conventions of Western Genre is a way to categorize films based on their narrative‚ visual‚ and thematic tropes. Categorizing films in this way can be useful to producers‚ allowing them to label their films with a certain genre‚ making it easier for them to market to their chosen target audience. Vice-versa‚ it is extremely useful to audiences who choose a film based on its genre‚ having assurance that the film will contain the themes and tropes they’re expecting
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Generic Visual Perception Processor (GVPP) PPT Download | Definition of Generic Visual Perception Processor GVPP The ’generic visual perception processor (GVPP)’ has been developed after 10 long years of scientific effort . Generic Visual Perception Processor (GVPP) can automatically detect objects and track their movement in real-time . The GVPP‚ which crunches 20 billion instructions per second (BIPS)‚ models the human perceptual process at the hardware level by mimicking the separate temporal
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leverage more on mobile technology and social networks to foster deeper and more responsive interaction with customers and build brand loyalty. Comment on the business-level strategy adopted by AirAsia. How has AirAsia achieved cost leadership or differentiation? The business level strategy adopted by AirAsia is a cost leadership strategy that targets markets such as domestic flights‚ short-haul / regional flights and
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