you all know‚ MAS and AirAsia now are fighting over who has the best and cheapest campaign. Everyday we can see on newspaper MAS offering flying to various locations at RM0. The next days AirAsia shoot back with other location with free seats or 99 cents fares. AirAsia flight offers out with a special promotion Now Everyone Can Fly n 2010. AirAsia also offer flight and tour packages.. The price of flight fares between MAS and AirAsia‚ AirAsia is cheaper than MAS. AirAsia wants to be the lowest
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ORGANISATIONAL BEHAVIOUR ASSIGNMENT 1 A). LEARNING STYLES OF ORGANISATIONS AND MANAGERS INTRODUCTION Organizations are socio-technical systems. Because of that‚ they have their own behavioural styles as in all social systems and complex processes of information gathering and knowing as in complex adaptive technological systems. From that perspective‚ organizational learning process looks more like individual learning process. Diversity of experience‚ education‚ gender‚ ethnicity‚ sexual orientation
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1.0 Table of Content Topic Page 1.1 Brief History on AirAsia 2 – 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze
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Apple’s Learning Organisation Abstract This paper is the report of the research done on Apple as a learning organization‚ the purpose of the assignment is to understand how you can identify the organization which learns‚ what their business is‚ and map out their learning cycle. Other objectives of the researchers are to understand how learning theories are applied in real world and to identify which theory is most suitable for Apple’s learning style. 1. Introduction This paper discuss
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development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case‚ ‘AirAsia: The Sky’s the Limit’. Within only four years‚ AirAsia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’. The Blue Ocean Strategy concept
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Hector Gaming Company – Analysis & Plan. The Problem Strategy is fundamentally deciding how the organisation will compete. The executives at Hector Gaming Company (HGC) are in consensus as to where the firm is going in the medium to long term‚ however there is little consensus as to how to accomplish the strategic goals. The management of HGC have not agreed the finer detail that will allow the strategy to be implemented. The organisation has a vision to grow the firm "to be the largest & best
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Learning Organization: Why is it important to Organizations? By Subodh Shakya Learning is at the heart of a company’s ability to adapt to rapidly changing environment. * John Browne (CEO‚ British Petroleum Company) Introduction of Learning Organization Learning‚ today‚ has become the essential part of our life. People who fail to learn new things‚ skills or acquire new knowledge have limited probability to success. The same applies to the organizations also. Organizations
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Learning Organization By Subodh Shakya “A Learning Organization is one in which people at all levels‚individually and collectively‚ are continually increasing their capacity to produce results they really care about”-Peter Senge It is a fact that learning is a continuous process. What we learn today will be obsolete tomorrow and what we learn tomorrow will be obsolete the very next day and this cycle continues. Therefore‚ we must learn and explore new things every day to keep us up-to-date. Likewise
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consumers‚ providing convenience items in addition to service (Azimont & Araujo‚ 2009). In attending to these changing needs a range of marketing tools known as the marketing mix must be utilised appropriately to guide businesses into a profitable organisation. These elements are often referred to as the four P’s; product‚ price‚ promotion and place and all work together to satisfy customer needs (Solomon‚ Hughes‚ Chitty‚ Fripp‚ Marshall & Stuart‚ 2011). In regards to petrol stations the product
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INTRODUCTION Learning strategies determine the approach for achieving the learning objectives and are included in the pre-instructional activities‚ information presentation‚ learner activities‚ testing‚ and follow-through. The strategies are usually tied to the needs and interests of students to enhance learning and are based on many types of learning styles (Ekwensi‚ Moranski‚ &Townsend-Sweet‚ 2006). Due to the Learning Strategies are used to achieve the "learning objectives" that teachers
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