Dato’Sri Anthony Francis Fernandes (also known as Tony Fernandes) is a Malaysian Entrepreneur and the founder of Tune Air Sdn. Bhd.‚ who introduced the first budget no-frills airline‚ AirAsia‚ to Malaysians with the tagline "Now everyone can fly". 30 April 1964 1977 ~ 1983 1987 1987 ~ 1989 1989 ~ 1991 Born in Kuala Lumpur Educated at Epsom College (London) Graduated from the London School of Economics Work as Finance Controller in London Became the youngest-ever Managing Director of Warner
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understand their current situation and strategies so that they can improve company performance. Table 1 McKinsey’s 7s framework 2.1 Shared values The common shared value of AirAsia is to be the largest low cost airline in Asia by continually insisting on the development of the low-cost carrier model. AirAsia always tries to attain the lowest cost so that a majority of people can afford to fly through its planes and hubs. Although AirAsia expanded its business to many countries
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AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia’s largest low fare‚ no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticket-less travel and unassigned seats. The airline was established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001‚ the heavily-indebted airline
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I choose the two companies are AirAsia Berhad and Malaysian Airline System Berhad. This two companies are the flying company in Malaysia. AirAsia Berhad (MYX: 5099) is a Malaysian-based low-cost airline. AirAsia is Asia’s largest low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia.AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport
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International Element/ Global Condition The main global competitors of AirAsia are Firefly‚ Tiger Airways and Jetstar Asia. All these international airlines have adapted the AirAsia’s low cost concept and can be a threat to AirAsia. “Knowing the increase of competition in the market‚ AirAsia applied the adaptation process (Hanan & Freeman‚ 1984) by expanding its operation to long haul services to various destinations. Moreover‚ AirAsia realised the price is destructive and try to avoid direct price
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Introduction to AirAsia Established in 1993 and officially started its operation on 18 November 1996‚ AirAsia is a low cost carrier (LCC) airline in the aviation industry. On 2 December 2001‚ the heavily-indebted government-linked commercial airline was bought over by the current Chief Executive Officer (CEO) of AirAsia‚ Tony Fernandes. From then‚ AirAsia cleared its former debts which worthed USD 11 million and became a profit-making low cost carrier. The main hub of AirAsia is in Kuala Lumpur
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“Discuss why strategy is important to an organisation” ‘Research has revealed that organizations that engage in strategic management generally outperform those that do not’ Wheelen & Hunger (2005‚ p.5). An organisation will perform to a high standard when there is a matching correlation between the organisational environment and the strategy‚ structure and processes of that organisation. Wheelen & Hunger’s said in their book ‘Strategic Management and Business Policy: tenth edition’ that
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The Fifth Discipline The Art and Practice of the Learning Organization Peter M. Senge‚ Massachusetts Institute of Technology Leader-full Organizations! hange. Like it or not‚ it’s the predominant fact of our age. Patricia Fahey‚ lead trainer for the 1995 Head Start Phase III management training institute said‚ “Shift Happens!” None of us can prevent it. We can only deal with it. That institute drew heavily on the work of MIT’s Peter M. Senge of the Sloan School of Management and his 1994 book
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Learning & Teaching Strategies in Lifelong Learning Unit 5 Steve Coyle (EL57424) Contents Section Pg 1.1 – Key aspects of legislation 1.2 – Promoting equality and valuing diversity 1.3 – Own role and responsibilities in lifelong learning 1.4 – Identifying and meeting the needs of the learners 2.1 – Boundaries between the teaching role and other professional roles 2.2 – Points of referral to meet the needs of the
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the auditorium of modern fashion. For those of you‚ who may not know me‚ my name is XXXX ‚ the national supervisor for Sportsgirl‚ and to my left is my partner Mr XXXX. We have gathered here today to present to you a SWOT analysis‚ organizational strategies‚ and the vision and mission statement of Sports girl. We live in the generation of fashion and technology. Our wants fashionably override our needs in life. The Australian fashion industry has come to expect a huge splash from Sportsgirl at the
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