Blue Ocean of Airasia: introduction Blue oceans might provide profitable high-growth for companies with new competitive advantages. Many companies over the worldhi have created blue oceans but these blue oceans only remain in a short periods and quickly become red oceans. Kim and Maugne claimed in their book that in order to have sustainable competition advantages‚ blue oceans should be different attached by low cost. However‚ the fact shows that innovations are expensive so it is difficult to
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Analysis Strengths The achievement that AirAsia received in 2012 is the world’s best low cost airline (AirAsia Berhad‚ 2013). The strength of AirAsia is that‚ they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this‚ AirAsia able to create strong brand equity and
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AIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom‚ a government-linked company. Its airline had not been able to take off and was
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perception of low-cost travel‚ giving rise to a diverse cross-section of passengers. The AirAsia chief executive says: "We show that low-cost does not mean low class. In the Jakarta-Kuala Lumpur flight‚ you’ll find women with diamonds sitting beside maids. You could not see that before. That shows we’re reaching everyone." 1) Geographic characteristics The geographic characteristics of the target market of AirAsia are within the Australasian region. Attract people from Australia who wish to visit the
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17th AnnuAl GenerAl MeetinG Date: Time: Venue: Thursday‚ 24 June 2010 10.00 a.m. AirAsia Academy Lot PT 25B Jalan KLIA S5 Southern Support Zone KLIA‚ 64000 Sepang Selangor Darul Ehsan Malaysia Notice of Annual General Meeting page 151 19.1% Truly ASEAN 2009 saw AirAsia Berhad (“AirAsia”) maintain its strong growth trajectory despite being a challenging year for the aviation industry. Underpinning our growth is our increasing penetration of the ASEAN (Association of Southeast Asian Nations)
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LEARNING STYLES AND STRATEGIES Richard M. Felder Hoechst Celanese Professor of Chemical Engineering North Carolina State University Barbara A. Soloman Coordinator of Advising‚ First Year College North Carolina State University ACTIVE AND REFLECTIVE LEARNERS * Active learners tend to retain and understand information best by doing something active with it--discussing or applying it or explaining it to others. Reflective learners prefer to think about it quietly first. * "Let’s try
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STRENGTHS WEAKNESSES Article taken from WSJ dated Wednesday May 02‚ 2012 “AirAsia Flies Better Without Flag Carrier” • largest budget carrier (Economy of scale) • Very strong management team • Very good in strategy formulation and execution (Economy of scale) • Strong brand equity - AirAsia’s brand name is well established in Asia Pacific (Learning Curve) • Cost advantage (Economy of scale) • Market share leadership- AirAsia is the low cost leader in Asia (Economy of scale) • International alliances
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PP16832/01/2013 (031128) Malaysia Initiating Coverage 10 September 2013 AirAsia X Buy (new) King Of Low-Cost‚ Long-Haul Share price: Target price: MYR1.05 MYR1.30 (new) High growth potential. AirAsia X is an excellent exposure to the low cost‚ long-haul (LCLH) industry which is enjoying breakneck growth rate and outdoing the general aviation market growth of 5.0% by a factor of 2-3x. The LCLH segment is relatively more defensive compared to full service carriers (FSC)‚ as more people switch
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AIRASIA BERHAD 284669-W annual report 2005 www.airasia.com AIRASIA BERHAD 284669-W annual report 2005 NOW EVERYONE CAN FLY 13 million guests and counting ... AirAsia corporate ad contents 2 3 4 6 8 9 10 12 16 18 22 25 Our People Financial Overview Corporate Profile Major Milestones AirAsia Group Corporate Information Board of Directors Directors’ Profile Senior Management Senior Management Profile Chairman’s Statement Group Chief Executive Officer’s Review 30 AirAsia
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AIR ASIA AIRLINES COMPANY COMPANY BACKGROUND AirAsia was established by a Malaysian conglomerate in 1993 and commenced operations in 1996. In 2001‚ due to the airline heavily in debt‚ AirAsia was bought by Tony Fernandes of Tune Air Sdn. Bhd from DRB-Hicom. Tony took up the RM40million debt as part of the purchase. In 2002‚ AirAsia generates a profit and launching new routes from its hub in Kuala Lumpur. In 2003‚ the airline opened a second hub at Senai International Airport‚ Johor Bahru and launched
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