AirAsia is a budget airline that is popular with the slogan‚ ’Now Everyone Can Fly’. With this slogan reflects an airline AirAsia to consumers at lower and middle class. Various services that have been provided by AirAsia which is reserve your service‚ payment service‚ checking service‚ inflight service‚ Insurance AirAsia‚ AirAsia credit card and others. Malaysia Airlines (MAS) is the first airline in Malaysia‚ which since 1970 has more. In the year 2005‚ Malaysia Airlines reported a loss of
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INDIVIDUAL ASSIGNMENT TWO SPECIFIC INSTRUCTIONS This assignment is based on AirAsia‚ one of the Malaysia’s low cost airlines. The case study below provides some basic background information. You are however encouraged to source more information about the low-cost airline concept‚ the Malaysia airline industry and AirAsia’s key competitors‚ Tiger Airways‚ Jetstar and Firefly. Ten marks (10) will be allocated for the technical quality of the assignment and students will be penalized if the
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|100% | | | Total Word Count: 6227 Due date for submission: Date received by Lecturer: Table of Contents 1 Organization – AirAsia 3 1.1 Overview 3 1.2 Products and Services offered 4 1.3 Channels of distribution 4 1.4 Sales and Marketing 5 1.5 Organization Structure 7 1.6 Market Share 8 1.7 SWOT Analysis 9 2 IT for Managers 10 3 E-Business and E-Commerce 11 3.1 Uses
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for a license from the Malaysian government was rejected Launching AirAsia It was through Datuk Pahamin A. Rejab‚ the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes came to meet with then Prime Minister‚ Tun Dr. Mahathir Mohamad in October 2001. Instead of starting from scratch‚ Mahathir advised Fernandes to buy an existing airline instead. AirAsia‚ the heavily-indebted subsidiary of the Malaysian government-owned conglomerate
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Media Announcement Air Asia Plane Skids at Kucing Airport Good morning to all of you. I am representative of Air Asia Berhad to respond plane skids at Kuching Airport. An AirAsia aircraft AK5218‚ an Airbus A320 from Kuala Lumpur to Kuching had accidently skidded at the verge of Kuching International Airport. This accident happen because of heavy downpour cause visibility was poor. The plane was landing during a downpour and it causes skidded. Other possible cause is plane had landed on
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Malaysian entrepreneur: Tony Fernandes Tan Sri Anthony Francis Fernandes CBE (born 30 April 1964; also known as Tony Fernandes) is a Malaysian entrepreneur and the founder of Tune Air Sdn. Bhd.‚ who introduced the first budget no-frills airline‚ AirAsia‚ to Malaysians with the tagline "Now everyone can fly". He has since founded the Tune Group of companies. In 2007‚ Tony Fernandes started a hotel chain‚ Tune Hotels‚ based on the no-frills concept. The first Tune Hotel was opened at the intersection
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ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn Bhd • AirAsia group operates scheduled domestic and international flights to 100 destinations spanning 22 countries. • AirAsia X is the international operation of the brand AirAsia‚ which is Asia’s largest
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and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a
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discuss regarding the information system and technology implemented by Air Asia which make the company become so successful‚ the current and future business alignment strategy and business operation of Air Asia. History – Air Asia Establishment AirAsia was established in 1993 and commenced operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s
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[citation needed] ------------------------------------------------- Launching AirAsia[edit] It was through Datuk Pahamin A. Rejab‚ the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes came to meet with then Prime Minister‚ Tun Dr. Mahathir Mohamad in October 2001. Instead of starting from scratch‚ Mahathir advised Fernandes to buy an existing airline instead. AirAsia‚ the heavily-indebted subsidiaryof the Malaysian
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