2HOURS EXAM (Q5 choose 2‚ examples should take up 50%) The self-reference criterion has important implications for international marketing reference criterion and discusses its implications for each element of the marketing mix. Use examples to explain. - Culture * SRC concept link to 4Ps * Religion‚ value‚ language‚ political‚ education (determinants) * Strategy – Standardization (ethnocentric) Explain the main arguments for and against the customization of the marketing communication
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impact of globalisation on the population and finally determine whether this is a positive or negative impact. There are five different aspects that I have chosen in order to define the phenomenon of globalisation. They are internationalisation‚ liberalisation‚ universilisation‚ westernisation‚ and deterritorialization. (Scholte‚ page 16) Internationalisation refers to the significant increase in relations between countries. Increases in economic trade and political relations between countries have
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The Effectiveness of Pro-market Reforms‚ Ownership Structure and The Institutional framework at Addressing the Agency Problem and how Different Types of Firms in Transition Economies are affected by these measures. As economies grow‚ in order for businesses to retain market shares‚ they can no longer rely on organic growth‚ many seek external finance either through initial public offerings or through banks‚ mutual funds and insurance companies. Although there are many side benefits of pursuing
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Identify the factors that led to the growth of the concept of new public management. New Public Management is an attempt to reorient and restructure public bureaucracy in the era of globalisation‚ liberalisation. Following are the main factors which contributed to the growth of New Public Management perspectives: 1. Reaction against Bureaucratic Administration and Elephantine growth of governmental expenditure: The impact of globalisation has been significant on the public administration
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Privatization‚ also spelled privatisation‚ may have several meanings. Primarily‚ it is the process of transferring ownership of a business‚ enterprise‚ agency‚ public service or public property from the public sector (a government) to the private sector‚ either to a business that operate for a profit or to a non-profit organization. It may also mean government outsourcing of services or functions to private firms‚ e.g. revenue collection‚ law enforcement‚ and prison management.[1] Privatization
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DRAFT GLOBALISATION‚ TRADE LIBERALISATION AND THE CSME Patrick Kendall Economist Economics Department‚ CDB January 2008 “The people of the Caribbean today face a set of challenges of a complexity and magnitude that are unprecedented in the history of the Caribbean and which demand from us as governments and people the most carefully thought out‚ timely and effective responses. It concerns the workings of globalisation and our response to them.”1 “All of these forces and tendencies taken together
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globalisation‚ like the WTO‚ and this can work against the interests of the developing world. The level of agricultural protection by rich countries has also been estimated to be around five times what they provide in aid to poor countries 7. Trade liberalisation and technological improvements change the economy of a country‚ destroying traditional agricultural communities and allowing cheap imports of manufactured goods. This can lead to unemployment if not carefully managed‚ as work in the traditional
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IMPACT OF THE AGREEMENT ON AGRICULTURE ON THE INDIAN ECONOMY INDIAN AGRICULTURAL SCENARIO Indian agriculture is characterised by a preponderant majority of small and marginal farmers holding less than two hectares of land‚ less than 35.7% of the land‚ is under any assured irrigation system and for the large majority of farmers‚ the gains from the application of the science & technology in agriculture are yet to be realised. Farmers‚ therefore‚ require support in terms of development of infrastructure
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area. Bulgaria‚ Romania and Cyprus only partially apply the Schengen acquis at the moment and checks are therefore still carried out at the borders with those three member states. More on this topic News:France opposes further EU visa liberalisation talks News:Bosnia‚ Albania on track for visa-free travel by autumn The draft bill‚ which was endorsed by an overwhelming majority in Parliament yesterday (7 October)‚ faces stiff opposition from France when it is submitted for approval by the
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