2.0 Planning and Strategic Management 2.1 SWOT Analysis Strengths Low cost operations AirAsia Berhad is the first airline company that offered a low cost flight in Asian market. By operating the low cost principle‚ AirAsia Berhad aim to maximize their sales and minimize their operating cost. Based on their slogan “Now Everyone Can Fly” have fulfilled the wants for those passengers who choose to fly with low cost airlines especially students‚ those family with lower income and low income
Premium Airline Low-cost carrier
AIR ASIA BERHAD 1. INTRODUCTION Corporate governance is commonly known as the policies‚ practices or procedures a company implements to protect the financial interest of individuals. Publicly held companies are primary users of corporate governance because they sell stock to shareholders‚ who own the company. Several layers of management exist in these organizations‚ requiring shareholders to demand a high amount of accountability. A well balanced framework of accountability that is based
Premium Balance sheet Financial ratios Asset
of specialisation at Clan Carthy High School‚ over a two period 2000 -2001. My chances finally came when I was offered a job in the Culinary field at Jade Garden Restaurant then at Versair Inflight Service‚ however‚ that opportunity never lasted long‚ so after losing my job I went to Excelsior Community College. Losing my job did not kill my dream to become a Food and Beverage Manager or a Culinary Manager‚ better known as Executive Chef. In my quest to start the road to greatness I went
Free Chef Culinary art Management
Income Statement of the Air Asia for the quarter end 31/3/2014‚ 30/6/2014 and 30/9/2014 First quarter 2014 (1Q14) The Group recorded revenue of RM1302.4 million for the quarter ended 31 March 2014‚ 0.1% higher than the revenue of RM1300.8 million recorded in the quarter ended 31 March 2013. The revenue growth was supported by a 4% growth in passenger volume while the average fare was down 9% at RM164 as compared to RM180.achieved in first quarter of 2013. Ancillary income per passenger was increased
Premium Revenue Generally Accepted Accounting Principles Cash
How Airasia websites work In order for websites to appear on the internet and be accessible to the users of the worldwide web several components must be presents‚ including these three major elements: 1- Domain name: must have a domain name‚ this is the address where website is located for people to visit. Most people and business register their own domain name such asmyfamily.com or mybusiness.net‚ etc. or purchase existing domain names from current owners. Domain names are unique and are
Premium World Wide Web Internet Web page
networks to foster deeper and more responsive interaction with customers and build brand loyalty. Comment on the business-level strategy adopted by AirAsia. How has AirAsia achieved cost leadership or differentiation? The business level strategy adopted by AirAsia is a cost leadership strategy that targets markets such as domestic flights‚ short-haul / regional flights and
Premium Airline Low-cost carrier Southwest Airlines
Malaysia Airlines | Parent Company | Penerbangan Malaysia Berhad | Category | International | Sector | Airlines | Tagline/ Slogan | "MH" is Malaysian Hospitality | USP | Premium Airline‚ Upper Middle Class‚ Middle Class | STP | Segment | Passengers Preferring Comfort / reliability | Target Group | Corporates / Upper Middle Class / Middle Class | Positioning | Premium international airlines | SWOT | Strength | 1. Strong Backing of Malaysian Govt2. It has extensive operations
Premium Malaysia Airlines Kuala Lumpur
NIGHTINGALE INTERNATIONAL COLLEGE MALAYSIA DIPLOMA IN BUSINESS MANAGEMENT BUSINESS COMMUNICATION ASSIGNMENT (INDIVIDUAL) SEMESTER 4 NAME: LEE SEH NI MATRIX NO: 05-0413-00002 LECTURER: MR SURESH MODULE: BUSINESS COMMUNICATION BATCH: 4 INTRODUCTION I’m student from Nightingale International college‚ My name is Lee Seh Ni. I’m DBM batch 4. I will like to thank Mr.Suresh because teach me about assignment and i also want to thank to my friend Nurul Amalina because she very friendly and
Premium Kuala Lumpur Good English-language films
Module title: Information Systems Development Trends (CT037-3-3ISDVT) Assignment title: AirAsia Airlines Student name: EBRAHIM HAMID HASAN SUMIEA Student No: TP023669 Intake Code: UC3F1208SE Hand out date: 26 FEBRUARY 2013 Hand in date: 31 MAY 2013 Lecturer name: AHAD JAWWAD Table of Contents No. Content Page 01. Introduction to the Organization 3 02. Executive Summary 4 03. Assumptions 4 04. Organisation Analysis 5 05. Implemented Methodology
Premium Low-cost carrier Airline Systems Development Life Cycle
System: Case Study on AirAsia AirAsia creates values through the following vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Beside that‚ the AirAsia also creates the mission is to be the best company to work for whereby employees are treated as part of a big family‚ create a globally recognized ASEAN brand‚ to attain the lowest cost so that everyone can fly with AirAsia and the last is maintain
Premium Airline Low-cost carrier Customer relationship management