of the specific threats and opportunities confronted by AirAsia besides that‚ this analysis also helps to identify AirAsia’s competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast
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Air Asia AirAsia Berhad‚ is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia’s largest low fare‚ no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. However‚ as of 5 February 2009‚ AirAsia has implemented allocated seatings across all AirAsia flights‚ including in their sister airlines‚ Indonesia AirAsia and Thai AirAsia. Its main
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External Analysis of AirAsia Perform an external analysis of AirAsia and identify possible opportunities and threats encountered by AirAsia. Industry Analysis An industry analysis was performed to assess the budget airline industry. 1. Bargaining Power of Supplier Overall‚ power of supplier is high as there are limited (availability of) suppliers (only Boeing and Airbus)‚ the switching cost is high (i.e. airplanes and their maintenance are costly)‚ and there are few substitutes for airplanes (i.e
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Answers – Business Proposal The company selected for this business proposal is AirAsia Berhad (hereafter referred as AirAsia) and both the business and financial performance of AirAsia would be analysed from 1st January 2009 to 31st December 2011. “The company was incorporated in 2001‚ as a private limited liability company both incorporated and domiciled in Malaysia. AirAsia was converted into a public limited liability company on 8th June 2004 and became listed on the Main Board of Bursa Malaysia
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PRINCIPLES OF MARKETING DMK0013 ASSIGNMENT 1 Topic: COMPANY CASE STUDY (AirAsia: The Sky’s the Limit) INSTRUCTION: 1. Answer the questions as per attached. 2. Mode: Individual 3. The format of the assignment shall be in accordance with the following description: Font : Arial Size : 11 Spacing : 1.5 Text : Justified 4. Assignment shall be at least 10 pages. 5. The cover page shall be in RED colour and the template is as per attached. 6. Ideas or texts
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Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia’s largest low fare‚ no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company
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1. Introduction of Air Asia 1.1 Corporate profile Air Asia since its foundation in 2001 with the vision to make “Everyone can fly” by focusing on the low cost aviation business sector through Air Asia’s own innovative solutions‚ efficient processes and a passionate approach to business as initially proposed and still facilitated now by the company’s original founder and the current CEO of the group‚ Tony Fernandes‚ it has successfully paved a viable way for its continual
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STRENGTHS WEAKNESSES Article taken from WSJ dated Wednesday May 02‚ 2012 “AirAsia Flies Better Without Flag Carrier” • largest budget carrier (Economy of scale) • Very strong management team • Very good in strategy formulation and execution (Economy of scale) • Strong brand equity - AirAsia’s brand name is well established in Asia Pacific (Learning Curve) • Cost advantage (Economy of scale) • Market share leadership- AirAsia is the low cost leader in Asia (Economy of scale) • International alliances
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customerawareness about their brand. 2.1 Company Background AirAsia is one of the businesses that have successfully adopted cost leadershipthrough operational effectiveness and efficiency. The cost advantages haveenabled AirAsia to become the Asia¶s leading low fare airline. Established on 12December 2001‚ AirAsia has been such a big phenomenon in airline industryespecially in Asia. By using a simple but strong slogan ³Now Everyone Can Fly´‚ AirAsia has successfully positioned itself in customers¶ mind
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17th AnnuAl GenerAl MeetinG Date: Time: Venue: Thursday‚ 24 June 2010 10.00 a.m. AirAsia Academy Lot PT 25B Jalan KLIA S5 Southern Support Zone KLIA‚ 64000 Sepang Selangor Darul Ehsan Malaysia Notice of Annual General Meeting page 151 19.1% Truly ASEAN 2009 saw AirAsia Berhad (“AirAsia”) maintain its strong growth trajectory despite being a challenging year for the aviation industry. Underpinning our growth is our increasing penetration of the ASEAN (Association of Southeast Asian Nations)
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