AirAsia Case Executive Summary SMO 441 Submitted: March 8‚ 2011 Abi Sanni Aly Remtulla Kelsey Gamble Kendra Jocksch Nancy Moke Company background Tony Fernandes‚ as the Chief Executive Officer of AirAsia‚ decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. In January of 2002‚
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Strategic Group Map Of Bottled Water Market / Industry Stakeholders Natural Environment Society / Local Community Government organizations Local guilds Employees Water Bottling Plant / Manufacturer of bottled water Suppliers Clients Consumers The power - interest matrix Level of Impact Low • Government org. • Professional org. • Associations • Employees • Society • Local Community • Natural Environment • Local guilds • Consumers • Suppliers • Clients High Low
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Cost Airlines‚ 2008‚ Pages 61-67 Can long-haul low-cost airlines be successful? Dr Peter Morrell Cranfield University‚ Beds MK43 0AL‚ UK Phone: +44 1234 754242; Fax: +44 1234 752207 p.s.morrell@cranfield.ac.uk Abstract A key question is whether the very successful‚ largely short-haul LCC business model can work over long-haul sectors? This paper compares the cost and other advantages of LCCs and evaluates how far they might be applied to long-haul sectors. It is estimated that cost
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This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case‚ ‘AirAsia: The Sky’s the Limit’. Within only four years‚ AirAsia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’
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A strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or similar combinations of strategies. For example‚ the fast-food industry can be portrayed as consisting of several strategic groups. The number of groups within an industry and their composition depends on what dimensions you use to define the groups. Strategists often use a two dimensional grid to display the position of each company along to the two most important
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1.0 Table of Content Topic Page 1.1 Brief History on AirAsia 2 – 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze
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1.0 Introduction Definition of Strategic management: it is the continuous of planning‚ monitoring‚ analysis and assessment of all that is necessary for an organization to meet its goals and objectives. (Online resources) 1.1 Company Profile AirAsia airline was established with the dream of making flying possible for everyone. Since 2001‚ AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Air Asia was named the World’s Best Low Cost Airline
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Long haul truck drivers are suffering from heart attacks due to their work life style. Drivers physical health are at a high risk of having a heart attack. Compared to a stroke where the brain is being target with low blood flow heart attacks occur when the arteries connected to the heart are clogged‚ restricting the blood and oxygen to the heart. This effect cases muscles in the heart to start dying‚ and this is when the heart attack occurs. It takes many years for these arteries that supply the
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point in the city and throughout the country over a regional network. Your packet is then aggregated and transported over a long haul network so that it will reach the launching point at the country shoreline‚ where it is then sent over more cabling connecting the US to Japan‚ underwater‚ over the ocean network. Once it arrives in Japan‚ it is then distributed back to the long haul network or regional network‚ to the local exchange‚ and then back to you at your home computer or Xbox. The reason the
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travel to long haul destinations. In this report I will talk about how factors affect travelling to long haul destinations and in this I will include: time zones‚ climate‚ seasonality and extreme climate conditions‚ travel restrictions‚ entry and exit requirements‚ health issues and social situations. In this report I will cover all of those with destinations such as : Australia‚ North Africa‚ Thailand‚ Indonesia‚ South Africa and few more. Time zones have a big effect on travelling to long haul destinations
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