[pic] UNIVERSITY OF MALAYA STRATEGIC MANAGEMENT ACCOUNTING CAEA 3301 AIRASIA BERHAD DATE OF SUBMISSION: 2 APRIL 2008 QUESTION 1 COMPANY BACKGROUND AirAsia is one of the businesses that have successfully adopted cost leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Asia’s leading low fare airline. Established on 12 December 2001‚ AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a
Premium Airline Low-cost carrier Strategic management
Case: The ascendance of AirAsia 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years‚ because of the government decreased the entry barrier of airline industry‚ more and more carriers entered the airline market
Premium Low-cost carrier Southwest Airlines Airline
International Element/ Global Condition The main global competitors of AirAsia are Firefly‚ Tiger Airways and Jetstar Asia. All these international airlines have adapted the AirAsia’s low cost concept and can be a threat to AirAsia. “Knowing the increase of competition in the market‚ AirAsia applied the adaptation process (Hanan & Freeman‚ 1984) by expanding its operation to long haul services to various destinations. Moreover‚ AirAsia realised the price is destructive and try to avoid direct price
Premium Low-cost carrier Kuala Lumpur International Airport Airline
P4- The appeal of long haul destination Goa-India Goa is India’s smallest State‚ with 1‚429 square miles‚ with a population of 1.5 million. Goa’s landscapes are remarkably varied‚ ranging from thickly forested western Ghats mountain range in its interior border through lush river valleys to the beaches of its roughly 75 mile long coast‚ this is what makes it a popular tourist destination. Accessibility The most popular way to travel long-haul is by plane‚ the cost for a flight for one individual
Premium Goa Western Ghats Hanuman
Naeem Nasser (G1139591) for Dr. Dolhadi Zainudin Graduate School of Management‚ International Islamic University‚ Malaysia MGT 6263 – Management Policy and Corporate Strategy AirAsia AirAsia Can Sustain Its Low Cost Strategy in the Long Run? Can Sustain Its Low Cost Strategy in the Long Run? Table of Contents Table of Contents 1 Introduction 3 History 3 Vision 3 Mission 4 Values 4 The Management Team 4 Achievements 5 Main Challenges 6 Strategy Study
Premium Airline Low-cost carrier
1. Company history 2.1 The sector that the AirAsia Berhad operates is in airline transportation. 2.2 Brief explanation of AirAsia Berhad history AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. The heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit with 40 million ringgit worth of debts
Premium Airline Malaysia Airlines Tony Fernandes
INTRODUCTION AirAsia Berhad is part of the AirAsia Group‚ is a world most famous low cost airline that operates wide networks both domestically and internationally. AirAsia lead the way low cost airfares in Asia and is now currently the largest low fare‚ no-frills airline in Asia. It is also one of the largest airlines in all of Asia in terms of passengers carried. AirAsia has also been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is currently based
Premium Investment Investment Low-cost carrier
BERHAD CONTENTS 2 4 10 22 23 24 25 30 35 38 42 49 49 51 109 112 115 Group Financial Highlights Chairman’s Statement Operations Review Corporate Structure Financial Calendar Corporate Data Profile of Board of Directors Statement on Corporate Governance Statement on Internal Control Audit Committee Report Corporate Social Responsibility Additional Compliance Information Statement on Directors’ Responsibility Financial Statements Group Properties Shareholding Statistics Notice of Annual General Meeting
Premium Board of directors Hotel
Part I: Introduction 1.1 Web Stationery In our business we provided an online stationery business to consist selling and buying services. In our website user can found our product such as bag‚ paper accessories‚ office stationery‚ files and other product. In ours websaite‚ we has many button at navigation side such as home page button‚ categories page button‚ contact us page button‚ about us page button‚ sign in and logout button for user login‚ register and logout. At
Premium Login User Stationery
MULTIMEDIA UNIVERSITY® DAC5018 COMPUTER APPLICATIONS Trimester 2‚ Session 2012 / 2013 PROJECT REGISTRATION FORM |Lecture group/ section: |DP7-9 | |Lecturer’s Name: |NUR LIYANA BINTI ROSLI | |No. |Student ID
Premium Airline Low-cost carrier Tony Fernandes