Balance Scorecard To Evaluate Performance Submitted by saifulhafez on January 6‚ 2010 • Category: Business and Economics • Words: 2706 | Pages: 11 • Views: 344 • Report this Essay 1.0 Introduction This assignment will discuss on how balanced scorecard is used to evaluate the performance of a company in particular a business unit. Prior to evaluate the company’s performance‚ I will first explain the term balanced scorecard and also the rationale of the objectives chosen for each perspective
Premium Airline Low-cost carrier Balanced scorecard
1. Introduction 1. Concept & Background For many years the Airline industry in the Asia Pacific region has been tightly regulated and consequently stable as national governments had control over operations of their national carriers and bilateral agreements between states meant that full-fledged airlines could operate without facing any competition at all. With the reform in airline licensing and access to air routes highlighted in the report[1] of the Pacific Economic Cooperation Council (PECC)
Premium Airline Low-cost carrier
Assignment First Page Student ID number(s): | 30855399 | Student Name(s): | Jin Wang | Module Name: | Operations and Process Management | Module Tutor: | Professor Mike Pidd and Dr. Jerry Busby | Essay/Project Title | Operation Strategies of Low-Cost Airlines and the Fight Back of Established Airlines | Word Count: | 1‚823 | Assignment Due Date: | 17 December‚ 2012 | By submitting this coursework for assessment‚ I/We acknowledge the following: Academic Integrity
Premium Low-cost carrier Airline London Gatwick Airport
Case Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes‚ the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning‚ ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air
Premium Low-cost carrier Airline Supply chain management
Courage Today‚ he has fulfilled all three of his childhood dreams and he attributed this to dreaming big and having the courage to pursue his dreams. Despite having no prior experience in the airline industry‚ he still went ahead to acquire an airline. With regards venturing into an industry he had no prior experience in‚ Tony Fernandes said‚ "It really was a little bit of stick your finger in the air and hope for the best.” [3] It is evident that Tony Fernandes was not a man who was afraid
Premium Low-cost carrier Airline Southwest Airlines
SUCCESS STORY OF AIRASIA The business world is a tough one. Unless one is lucky enough to establish itself in the market that has very few competitors‚ every business usually have a very rough time. And in today’s scenario‚ where there is high level of competition not only on the local‚ regional‚ and national front‚ but also from global enterprises‚ the business world has become a place where it is difficult to even get by. The airline industry too is one of the toughest and most challenging
Premium Low-cost carrier Airline Southeast Asia
AKNOWLEDGEMENT First and foremost‚ I would like to express in depth gratitude to AirAsia Berhad for giving me an opportunity to become one of their team member. I am very glad and proud to be one of the team members in Ground Support Equipment Department. I would like to dedicate my most sincere gratitude to host supervisor Mr. Faisal Riza B. Adnan for opportunities given‚ unceasing patience‚ guidance‚ priceless knowledge and supports given to me during the internship. I would also like to express
Premium Kuala Lumpur International Airport
603-87 .com F an sia 4333 0 Sep @aira 6400 603-8660 rrelations sto Tel: : inve -mail E AirAsia Berhad (284669-W) www.airasia.com eams m Dr ality fro o Re t al Annu rt Repo 2012 ur ders O n ou F entous another mom lstars for yet of what “Thank you Al nor are proud Tony and Co 11 years; and ar! Me‚ Aziz‚ ye e last hieved over th me AirAsia has ac be more to co ‚ that there will in yourselves u can be sure yo ep believing xt 10 years
Premium
new aircraft was added with Air Asia affiliates. A. Air Asia’s affiliates include Malaysia AirAsia‚ Thai AirAsia and Indonesia AirAsia. B. The increasing of passenger is to add the frequencies to existing routes and the new five routes that already relaunched. C. Kuala Lumpur (KL)-Lombok‚ KL-Nanning‚ KL-Kunming‚ Kota Kinabalu-Guangzhou and KL-Solo include of the Malaysia Air AirAsia new routes. III. One of Air Asia affiliates has increased the total number of passengers.
Premium Malaysia Airlines Kuala Lumpur Aircraft
customerawareness about their brand. 2.1 Company Background AirAsia is one of the businesses that have successfully adopted cost leadershipthrough operational effectiveness and efficiency. The cost advantages haveenabled AirAsia to become the Asia¶s leading low fare airline. Established on 12December 2001‚ AirAsia has been such a big phenomenon in airline industryespecially in Asia. By using a simple but strong slogan ³Now Everyone Can Fly´‚ AirAsia has successfully positioned itself in customers¶ mind
Premium Strategic management Low-cost carrier