PRINCIPLES OF MARKETING DMK0013 ASSIGNMENT 1 Topic: COMPANY CASE STUDY (AirAsia: The Sky’s the Limit) INSTRUCTION: 1. Answer the questions as per attached. 2. Mode: Individual 3. The format of the assignment shall be in accordance with the following description: Font : Arial Size : 11 Spacing : 1.5 Text : Justified 4. Assignment shall be at least 10 pages. 5. The cover page shall be in RED colour and the template is as per attached. 6. Ideas or texts
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important topic in structuring financial requirement do we have q on pricing ? SQ 8 all LQ 3 out of 5 1. The important to observe shariah principls and legal framework in the IBF operations. Discus (SHORT QUESTION) Why Shariah Principle? • Islamic Banking and Finance operate under principles of Shariah Frame Work • What is the principle? Islam is a complete religion embracing all facets of his mundane activities in this world and his state of affairs in the world after
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Group Members: |Issuer | |ANBALAGAN A/L SUBRAMANIAM |Local Fund Investors | |TEH GUAN HONG |GOPALAN NAGAPA | |TANG KIN HENG |FALIQ RIZAL BIN MADZRI | |MOHD NIZAM BIN MOHD ARSHAD
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2.0 Planning and Strategic Management 2.1 SWOT Analysis Strengths Low cost operations AirAsia Berhad is the first airline company that offered a low cost flight in Asian market. By operating the low cost principle‚ AirAsia Berhad aim to maximize their sales and minimize their operating cost. Based on their slogan “Now Everyone Can Fly” have fulfilled the wants for those passengers who choose to fly with low cost airlines especially students‚ those family with lower income and low income
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average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents‚ half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001. Low distribution cost AirAsia focus on Internet
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AIR ASIA BERHAD 1. INTRODUCTION Corporate governance is commonly known as the policies‚ practices or procedures a company implements to protect the financial interest of individuals. Publicly held companies are primary users of corporate governance because they sell stock to shareholders‚ who own the company. Several layers of management exist in these organizations‚ requiring shareholders to demand a high amount of accountability. A well balanced framework of accountability that is based
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Income Statement of the Air Asia for the quarter end 31/3/2014‚ 30/6/2014 and 30/9/2014 First quarter 2014 (1Q14) The Group recorded revenue of RM1302.4 million for the quarter ended 31 March 2014‚ 0.1% higher than the revenue of RM1300.8 million recorded in the quarter ended 31 March 2013. The revenue growth was supported by a 4% growth in passenger volume while the average fare was down 9% at RM164 as compared to RM180.achieved in first quarter of 2013. Ancillary income per passenger was increased
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How Airasia websites work In order for websites to appear on the internet and be accessible to the users of the worldwide web several components must be presents‚ including these three major elements: 1- Domain name: must have a domain name‚ this is the address where website is located for people to visit. Most people and business register their own domain name such asmyfamily.com or mybusiness.net‚ etc. or purchase existing domain names from current owners. Domain names are unique and are
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Malaysia Airlines | Parent Company | Penerbangan Malaysia Berhad | Category | International | Sector | Airlines | Tagline/ Slogan | "MH" is Malaysian Hospitality | USP | Premium Airline‚ Upper Middle Class‚ Middle Class | STP | Segment | Passengers Preferring Comfort / reliability | Target Group | Corporates / Upper Middle Class / Middle Class | Positioning | Premium international airlines | SWOT | Strength | 1. Strong Backing of Malaysian Govt2. It has extensive operations
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NIGHTINGALE INTERNATIONAL COLLEGE MALAYSIA DIPLOMA IN BUSINESS MANAGEMENT BUSINESS COMMUNICATION ASSIGNMENT (INDIVIDUAL) SEMESTER 4 NAME: LEE SEH NI MATRIX NO: 05-0413-00002 LECTURER: MR SURESH MODULE: BUSINESS COMMUNICATION BATCH: 4 INTRODUCTION I’m student from Nightingale International college‚ My name is Lee Seh Ni. I’m DBM batch 4. I will like to thank Mr.Suresh because teach me about assignment and i also want to thank to my friend Nurul Amalina because she very friendly and
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