TRANSPORT RM1.15 RM1.35 RM1.33 Malaysia’s airline workers have given their bosses two months to cancel the share swap deal or face protests in December. All eight workers’ unionized groups want MAS to buy back the shares that have been sold to AirAsia while returning those bought from the budget carrier. Besides Maseu (MAS Employees Union)‚ the other affected groups are the MAS Pilots’ Association; MAS Executive Staff Association; the Sabah Executive Union of MAS; the MAS Managers’ Association;
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1. STRATEGY IS KEY: a) What is the macro and industry environment in the South East Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with that environment? The South East Asian region offers huge opportunities for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population‚ which offers low-fare airlines a
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and the microenvironment. The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. The macroenvironment refers to all forces that are part of the larger society and affect the microenvironment. It includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Microenvironment The company
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brought forward the launch date to mid-March 2013 with domestic destinations. The airline only operates Economy and Business class. Background The entry of AirAsia from Malaysia in the home turf of Lion Air has encouraged the Indonesian airline to enter Malaysian market with a subsidiary airline. AirAsia’s subsidiary Indonesia AirAsia‚ in partnership with its parent firm‚ attempted to buy Indonesian carrier Batavia Air to gain foothold in the Indonesian market‚ but the deal didn’t go through
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1. (a)What are the derivative instruments that the company uses? Overall utilization of derivative instruments by AirAsia is for both purposes of hedging and held for trading. For instance using certain derivative instrument to hedge a particular or contingent risk associated with a recognized asset and liability and highly probable forecast transaction. Derivative instrument are recognized at fair value when parties are entered into contract and subsequently are measured at their fair value
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macroenvironment; suppliers‚ distributors‚ customers‚ competitors. Forces – Microenvironment; Economic‚ political‚ technological‚ social – PEST Introduction Tell them what you are going to tell them. Identify the key concepts involved in the marketing environment. Describe the nature of the marketing environment. What it means and how it shapes the activities of the company. Explain the difference between the microenvironment and macroenvironment. Introduce the company you will use to demonstrate
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critical role in tracking environmental trends and spotting opportunities. -The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment . The internal environment refers to the company and its existing products‚ marketing strategies. It also includes the strengths of the company with regard to manufacturing abilities‚ distribution capacities‚ and marketing
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the microenvironment. This comes from the individuals and organizations that are close to the hospital and directly impact the customer experience. This would include the hospital itself‚ their suppliers‚ other marketing inputs‚ and also their competition. This is the ones that are not paying customers‚ but yet have an interest in the hospital. The microenvironment is usually relatively controllable‚ because of the actions of the hospitals that influence others. The hospital microenvironment could
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relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. o The company aspect of microenvironment refers to the internal environment of the company. This includes all departments‚ such as management
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The budget airline industry in Singapore presents an interesting situation for analysis. It has 3 main local players plus a foreign player‚ namely Valueair‚ Tiger Airways‚ Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. There are also possibilities of more foreign budget airlines operating in Singapore‚ and big airlines may also slash their prices to compete with the budget airlines. The higher fuel price‚ terrorist threat and restrictive govt policies
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