Introduction Background of CIMB Bank Our assignment is to investigate the products and services offer by CIMB Bank. The reason we choose CIMB Bank is that it is a pure Malaysian bank. The Board of Director and management team almost all form by Malaysian. The Chairman of CIMB Bank is Tan Sri Dato’ Md Nor and the Chief Executive Officer of CIMB Bank is Dato’ Sri Nazir Razak (The son of the Second Malaysia prime minister‚ Tun Abdul Razak). CIMB Bank is an indigenous ASEAN investment bank and has the
Premium Bank Debit card Credit card
- Choose a current marketing campaign in any industry. - Study the campaign and analyze the use of the marketing mix in the said campaign. - Give a critical review of the effectiveness of the communication and any recommendations on how it could be improved. Introduction Malaysia Airline started on 12 October 1937. On 2nd April 1947‚ Malaysia Airlines took its first commercial flight as national airline. Malaysia Airlines changed it name to Malaysian Airlines Limited after
Premium Malaysia Airlines Airline
1) The following are the factors in the microenvironment that had influenced in shaping Avon’s strategy: ·Marketing intermediaries was one of the most crucial forces that make Avon changes its strategy. The ladies that promoted‚ sold‚ and distributed its products decided that they needed more than part time jobs. Therefore‚ the salesforce turnover increased more than 200 percent. This caused that many customers could not find a salesperson when they wanted to buy a product. In 1997‚ they have the
Premium Sales Marketing
B. Beats Microenvironment in Indonesia First of all‚ microenvironment is the challenges that are faced from the inside of business. So‚ businesses can take control over all the influences and challenges in the microenvironment. Microenvironment can also be called as internal environment. It refers to the power that is close to the company and affects the ability to serve their customers. It includes the company‚ suppliers‚ marketing intermediaries‚ customer markets and also public. The company
Premium Pricing Brand Marketing
Title : Discussing the Issue Discussing the Issues: 1. Name and describe the elements of the company’s microenvironment and give an example showing why each is important. ( AASCB : Communication) Company’s microenvironment is the actors close to the company that affect its ability to serve its customers. The elements that have in the microenvironment company’s are the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. • The
Premium Marketing Marketing research Demographics
ENVIRONMENT AND WHY MARKETERS PLAY A CRITICAL ROLE IN TRACKING ENVIRONMENTAL TRENDS AND SPOTTING OPPORTUNITIES. PLEASE GIVE YOUR ANSWERS BY USING YOUR OWN WORDS. There are two(2) main elements in marketing environment which is microenvironment and macroenvironment. Microenvironment is the actor close to the company that affect its ability to serve its customers the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. For the first one we start with the company. In
Premium Marketing Economy
Applied Strategic Management Report Name : Lalithaa Letchumanan IC Number : S8852820D Course : International Business and Management Batch : BMGE10906A Lecturer : Dr Eric Kuan Executive Summary The following report examines the organizational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. Upon concluding
Premium Management Strategic management Organization
Laos & Myanmar where Tiger has not entered yet 2. Upcoming unfavorable economic conditions might see more people taking budget flights 3. Asean “Open Skies” Agreement – Unlimited flights to Asean countries | 1. Aggressive competitors – AirAsia ‚ Jetstar & Virgin Blue 2. Singapore Airlines’ other low cost carrier Scoot might cannibalize passengers from Tiger. 3. Increase in Customer expectations 4. Cost of Fuel going up 5. In Malaysia ‚ can only operate at Kuala Lumpur due to
Premium Airline Low-cost carrier Singapore
INTRODUCTION Facebook was founded in 4th February 2004 by Mark Zuckerberg with his college roommates and friends in Harvard University. The website ’s membership was initially limited by the founders to Harvard students‚ but was expanded to other colleges in the Boston area in March 2004. It was later available to most university in United State and Canada‚ and by September 2006‚ to everyone of age of 13 and older. In 4 years time‚ Facebook reached the Total active user of 100 million in August
Premium Facebook Social network service
company over the past 3 years will also be assessed using audited financial statements. Moreover‚ both judgmental and financial ratio analysis approaches are applied to arrive at a conclusive decision. * 2.0 Company Profile 2.1 Name of Company AIRASIA BERHAD 2.2 Date of Incorporation December 20‚ 1993 2.3 Duration of Existence Air Asia was established in 1993 and began operations on 18 November 1996‚ almost 19 years in existence 2.4 Objectives of the Company Aims to be the largest low cost
Premium Balance sheet Financial ratio Net present value