MBA (Operations Management) Assignment May 2011 Your task Your company is to prepare a report for the Board of Directors covering the following areas: • A critical review of its overall operations strategy. (15%) • A comprehensive evaluation of its service delivery system. (25%) • A detailed analysis of its operations management system. (25%) • Proposed changes to its operations strategy‚ service delivery system and operations management system for operational improvements. (35%) Contents
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Have you ever call up to AirAsia customer service hotline? What do you think about the customer service hotline? For me‚ it’s totally a pain to call them up. Why is it so? I recently made a call to the customer service hotline to change my flight to a later date. First when I was connected‚ I get a recorded message that last 30 seconds which is not able to skip by pressing any number. After making the right way into speaking to a customer service representative‚ I was put on the line for more than
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One of the largest and successful retailers in the United States is Target. There have been many microenvironmental factors that have affected this company’s performance over the past few years. The microenvironment are the actors close to the company that affect its ability to serve its customers such as the company itself‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors and publics (Kotler and Armstrong‚ p.66) The company itself definitely played role in affecting its performance
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LEVIS: AIMING AT THE ECHO BOOMERS NAME: Janice Joytika Kumari ID#: 2009004213 Questions: 1. What actors and forces in Levi Strauss & Company’s microenvironment and macro environment have affected its marketing position? (5marks) Aspects of marketing environment are microenvironment and macro environment: Microenvironment: Actors close to the company e.g. company departments‚ suppliers‚ marketing channel‚ firms‚ customer markets‚ competitors and publics. The Company Departments:
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forces that affect the company’s ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company’s microenvironment Demographic Economic Natural Technological Political Cultural Forces Demographic is the study of the characteristics of human populations. Age structure Shifting family profiles Geographic
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is the first airline in the Philippines to be run as a cooperative. Air Asia * is a low-cost carrier based in the Philippines. The airline is the Philippine affiliate of AirAsia‚ a budget airline based in Malaysia. It is a joint venture between Filipino investors and AirAsia International Ltd‚ a subsidiary of AirAsia Inc. The joint venture was approved on December 7‚ 2010 by the Board of Investments. The Filipino group includes Antonio Cojuangco‚ Jr.‚ Michael Romero‚ and Marianne Hontiveros
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Background………………………………………….………..….4 II. Customer Loyalty Program………………………………….……………...5 III. Macroenvironment Variables………………………………………..……..6 IV. Microenvironment Variables…………………………………….…………7 V. TOWS Analysis…………………………………………………………..…..8
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Southwest Airlines Culture‚ Values And Operating Practices Essay retrieved from http://www.antiessays.com/free-essays/12682.html Case Study Southwest Airlines: Culture‚ Values and Operating Practices (in Thompson‚ A. A.‚ Strickland. A. J. and Gamble‚ J. (2005) Crafting and Executing Strategy (Fourteenth Edition)‚ McGraw-Hill‚ New York‚ pages C-636– C-664). Tasks The case study‚ prepared by Arthur A. Thompson‚ University of Alabama‚ and John E. Gamble‚ University of South Alabama‚ focuses on
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Proceedings of the 13th Asia Pacific Management Conference‚ Melbourne‚ Australia‚ 2007‚ 431-436 Competitive Strategy for Low Cost Airlines Hongwei Jiang RMIT University‚ Australia Abstract The aim of this paper is to identify challenge faced to Low-Cost Carriers (LCCs) or Low-Cost Airlines and provide new insights into the development and competitive strategy for LCCs. LCCs are still a relatively new phenomenon in Australia since Virgin Blue and Jetstar came to the market. There are over 30 LCCs
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interactions Endothelial cell ABSTRACT “Within the microanatomy of mammalian bone‚ hematopoietic stem and progenitor cells (HSPCs) interact with numerous cell types and molecules. Throughout development as well as in adulthood‚ the local microenvironment of HSPCs plays an instructive role in stem cell fate. Here we will discuss recent reports on these regulatory interactions. While a comprehensive report on all the cellular components of the HSC niche is beyond the scope of this concise review
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