Automotive Trade (Imports and Exports) TABLE: 1 - Major Importers to Australia TABLE: 2 - Major Exports of Australian Vehicles and Automotive components 2.4. Employment 2.5. Research and Development 3. Micro-macroenvironments 3.1. Microenvironment 3.1.1. Consumers/Customers 3.1.2. Suppliers 3.1.3. Competition GRAPH: 1 - Major Players 3.2 Macroenvironment 3.2.1 Economic Pressures 3.2.2 Technological Changes 3.2.3 Demographic Forces 4. Conclusion Bibliography Motor vehicle
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NAME: PATRICK N. OMWANSA ADM NO: ELD/B/BBM/511/02740 YR OF STUDY: 2ND SEMESTER 3RD YR UNIT TITLE: CREDIT MANAGEMENT UNIT CODE: HRM 323 LECTURER: DANIEL NYAKERI ASSIGNMENT (CAT 1) Quiz: discuss the components of the macro environment and explain how they affect the organization you are working for? (20 mks). Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business‚ and often require
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of it as a strategy i.e. Maggi noodle has monopolist grip over the market for long time but when Yippee came out with the noodle which had less price it definitely gave Maggi a run for its money. As the airfare in AirIndia increases demand for AirAsia increases as have low air fare rates. The introduction of KFC lead to the decrease in the demand for CHICKING. Increase in the price of plastic will increase demand for the coir rope since plastic rope will also become expensive. cross elasticity
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The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro
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generally flat‚ inter-tidal areas are usually at the base of rocky headlands. The rock platform hosts a range of microenvironments such as crevices‚ boulders‚ rock pools and cobbles to suit different ranges of species. Some interesting features of the Bateau Bay rock platform were that the different microenvironments hosted an array of different species that may not be in one microenvironment but are in another‚ such as crabs who were found in crevices and not rock pools. Another interesting feature
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relationships with suppliers and they make sure the customers get consistent product quality. As Porter’s 5 Forces analysis deals with factors outside an industry that influence the nature of competition within it‚ the forces inside the industry (microenvironment) that influence the way in which firms compete‚ and so the industry’s likely profitability is conducted in Porter’s five forces model. A business has to understand the dynamics of its industries and markets in order to compete effectively in
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Forces is a business management tool that allows firms to possess a clearer perception of the forces that shape the competitive environment of an industry‚ and to better understand what these forces indicate about profitability with regard to the microenvironment. The forces include Competitors‚ Threat of Entry‚ Substitutes‚ Suppliers‚ and Customers. When firms are able to widen their conception of competition beyond their direct competitors‚ and consider the broader economic fundamentals of their industry
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juices and water .It is quite evident in the graph given below:- {draw:frame} High sales volume in the water drinking segment and health juice segment shows that customer want better value and there perception is based on the changes in the microenvironment brought about by our competitors.There is a possibility of high “customer churn” in the future as our company’s sales decline.A 5 percent reduction in the customer defection rate can increase profits by 25 percent to 85 percent.According to the
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Assignment 1 Due on 4pm on 10-Sep You should read the chapter Three! 1. Compare and contrast a company’s microenvironment with a company’s macroenvironment. 2. What are the differences among Baby Boomers‚ Generation X and Millennials? 3. Discuss current trends in the economic environment of which marketers must be aware and provide examples of companies’ responses to each trend. 4. Under the Hood: Marketing Technology If you thought that getting 50 miles
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2HOURS EXAM (Q5 choose 2‚ examples should take up 50%) The self-reference criterion has important implications for international marketing reference criterion and discusses its implications for each element of the marketing mix. Use examples to explain. - Culture * SRC concept link to 4Ps * Religion‚ value‚ language‚ political‚ education (determinants) * Strategy – Standardization (ethnocentric) Explain the main arguments for and against the customization of the marketing communication
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