System: Case Study on AirAsia AirAsia creates values through the following vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Beside that‚ the AirAsia also creates the mission is to be the best company to work for whereby employees are treated as part of a big family‚ create a globally recognized ASEAN brand‚ to attain the lowest cost so that everyone can fly with AirAsia and the last is maintain
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Air Asia: Flying Low Cost with High Hopes A cost leadership strategy of Air Asia remains viable despite the changing external environment. Although competition and rivalry amongst budget airlines is high‚ and it is difficult to differentiate from other providers due to the nature of the industry and product‚ it still has a first mover advantage which makes cost-leadership remain viable. They must remember that a cost leadership strategy can be maintained by be being efficient in all aspects of business
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Planning Process And Decision Making In AirAsia INTRODUCTION Planning is one of the most important in management. Planning is preparing a sequence of action steps to achieve some specific goal.A goal refers to a future target that an organization wishes to achieve.. A plan is like a map. When following a plan‚ you can always see how much you have progressed towards your project goal and how far you are from your destination. Knowing where you are is essential for making good decisions on where to
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The story of Malaysia Airlines starts in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. Fuelled by a
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1. Introduction In this report‚ i’m selected AirAsia Berhad. The objectives and scope of this report was included conduct an analysis of industry environment and organisation capability. Besides that‚ there were also included sources of competitive advantage and the ways were used to sustain these competitive advantages. 2. Brief description of the Company Core business of AirAsia Berhad is broken travel norms around the globe and has risen to become the world best. Route
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from internet‚ books and journals. 1.0 Introduction AirAsia‚ company that provides lowest cost flight. AirAsia was a representative of the lowest fares with the slogan “Now everyone can fly”. The scope of business includes domestic Malaysia and international‚ it includes 25 countries in the world. AirAsia corporate headquarters is in Kuala Lumpur international airport. Thought they provide lowest cost but they can still operating profits. AirAsia was established in 1993 and it was started operations
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2.0 OVERVIEW OF ORGANIZATION… 3 2.1 Organization background 3 2.2 Organization Missions and Objectives 4 2.3 Organization Business Strategies and Success factors 5 2.3.1 AirAsia’s Business Strategy 5 2.3.2 AirAsia Success factors 6 2.5 Analysis on AirAsia Porter ’s Five Forces Model 8 2.5.1 Bargaining Power of Supplier 8 2.5.2 Bargaining Power of Buyer 8 2.5.3 Threats of Substitutes 9 2.5.4 Threats of New Entrants 9 2.5.4 Rivalry Intensity 9 2.6 Problem Statement
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INTRODUCTION TO STRATEGIC MANAGEMENT Executive Summary AirAsia will be the top airline company with low-priced tickets and allowing everyone to fly around the world. AirAsia was suggested to offer more selections of foods and drinks to increase the satisfaction of passengers and to improve the company. Moreover‚ AirAsia should consider giving extra luggage allowance of 25 kg to the passengers. An upright leadership style might affect the whole company and workers
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Accounting & Finance TP 023513 UC1F1007BMP (AF) Utari Asmelia Introduction of Management 08 Fall AirAsia Company Analysis Background of AirAsia Company Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes‚ and furthermore it operates over 400 flights daily from hubs
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The Treat of New Entrants The unparallel success of AirAsia had stimulated many LCC to enter the market in its region‚ some of which are large full-service airlines’ subsidiary companies. Knowing that the new-comers would copy its low cost strategy‚ AirAsia introduced a series of unique services. For example‚ it was the first airline in Malaysia to allow online check-in. What’s more‚ it offered more choice for those who wanted to pay more for convenience‚ such as the Xpress boarding service and
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