Table of contents INTRODUCTION ............................................................................................................................................1 BRAND INVENTORY.....................................................................................................................................2 THE SIA HISTORY ...........................................................................................................................................2 BRAND ELEMENTS
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Introduction Foreign Market Entry Modes The decision of how to enter a foreign market can have a significant impact on the results. Expansion into foreign markets can be achieved via the following modes: * Exporting (Direct/ Indirect Exporting) * Licensing/ Franchising * Contract Manufacturing * Management contract * Assembly Operation * Fully Owned Manufacturing Facility * Joint Venture * Mergers & Acquisitions * Strategic Alliance * Third Country
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Slide 2: 1st point 1. such as the internet ‚for example :mobile commerce ‚online transaction processing 2. Use electronic data interchange‚ the business-to- business exchange of data. 2nd point 1. Partial e-com: buying a clothes online‚ they will have to send it to you physically. 3rd point 1. Pure E-com: E.g.‚ buying music / movies on iTunes. In these case the product and services are digital Slide 3 We use Air Asia as an example
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destinations around the world not including their domestic destinations. They serve 32 domestic destinations within Malaysia. Air Asia is a domestic airlines industry in Malaysia which is own by Tune Air 99.25 per cent and Mofaz Air for the rest. AirAsia‚ meanwhile‚ operates 26 flights weekly to Kota Kinabalu‚ 28 flights to Kuching‚ two flights to Labuan‚ seven flights to Langkawi‚ and 14 flights each to Penang‚ Kota Bahru and Miri. Except that‚ they serve other destination also‚ it is alor setar
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Task 1 Conduct desk research Consider the air travel industry’s environment‚ conduct research on the main forces in the macro environment facing air travel industry companies. Based on your research prepare a report. Your report should cover the following information a)Background of the research Industry Specific Metrics Aircraft Utilization: The most basic metric for an airline is aircraft utilization. This is a measure of the average number of hours that each aircraft is flying in each 24
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According to Wikipedia‚ Aviation Industry in India traces back its History to 1912‚ with first flight from Karachi to Delhi started by Indian State Air Services and Imperial Airways UK collaboration. Actually it was just an extension of the London-Karachi flight by imperial airways. However the actual instigation of India Aviation Industry was in the form of Tata Airline by JRD Tata in 1932. He was also the first Indian to get an A-License. In 1946‚ Tata Airlines was transformed into Air India
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University of Wales institute of Cardiff (UWIC) Assignment on SIM Topic: PEST Analysis‚ IS/IT Strategy Submitted To: Rajendra Kumar London School of Commerce Submitted by: Name: Md. Matinur Rahman ID: L0627GGMH0210 London School of Commerce |Table of Content | |Introduction:
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Economic Analysis of Airlines Index | 1. | Background of Japan Airlines | P.1 | 2. | Vision | P.1 | 3. | Mission | P.1 | 3.1 | Supplementary | P.1 | 4 | Targeted customers | P.2 | 5. | Flight routes & destinations | P.2 | 6. | Market strength | P.3 | 6.1 | Domestic Business | P.3 | 6.2 | International Business | P.4 | 7. | Pricing Strategy | P.5 | 8. | Market share | P.6 | 9. | Financial Statement | P.7 | 10. | Organization Structure |
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References: Airasia‚ 2012‚ http://www.qantas.com.au‚ last accessed 01/08/2012 Bali Tourism Board‚ 2012‚ http://www.balitourismboard.org/stat_arrival.html‚ last accessed 01/12/2012 Cave‚ J.‚ Brown‚ K.‚ 2012‚ “Island tourism”‚ International Journal of Culture‚ Tourism
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state-owned carriers operating in a regulated market to a dynamic‚ free-market industry” (Tinbergen Institute Discussion Paper‚ 2004). Many other airlines in Europe have now copied aspects of the low-cost model that Ryanair operates and in the East‚ AirAsia has copied the Ryanair model almost completely for its’ operation. The Strategic Service Vision: “The need of most service organizations to plan as well as direct marketing and operations as one function has led to the formation
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