PESTLE Analysis Political Political stability – knowing where you stand as a business with regard to what the government aim to do. This will give you more certainty. A change in government could create uncertainty. The Coalition government are trying to encourage and support small businesses as they see this as a key way to boost the economy Economical Changes in the level of consumer spending. If recession‚ consumers will generally spend less therefore parents might choose not to send the children
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External Analysis of AirAsia Perform an external analysis of AirAsia and identify possible opportunities and threats encountered by AirAsia. Industry Analysis An industry analysis was performed to assess the budget airline industry. 1. Bargaining Power of Supplier Overall‚ power of supplier is high as there are limited (availability of) suppliers (only Boeing and Airbus)‚ the switching cost is high (i.e. airplanes and their maintenance are costly)‚ and there are few substitutes for airplanes (i.e
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SWOT analysis of AirAsia Strengths Firstly‚ Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped
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Strength and weakness of AirAsia |strength |weakness | |Low cost operations. |Service resource is limited by lower costs. | |Fewer management levels‚ effective‚ focused and aggressive |Government interference and regulation on airport deals and | |management.
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A proposal of overcoming flight delays in air Asia Introduction A management system is the software that allows a computer to perform functions of storing‚ retrieving‚ adding‚ deleting and modifying data. Relational database management systems (RDBMS) implement the relational model of tables and relationships. In this project proposal‚ we are going to propose a system for an agricultural company named Monsanto. Monsanto is a relatively new company which shares the name and history of a company
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Airasia Organizational Culture In Edgar Schein Theory‚ Organizational Culture can be identified through three distinct levels that is: 1. Artifacts that include any tangible‚ overt or verbally identifiable elements in an organization. In Airasia‚ their primary color is red which commonly associated with bravery and passion. Their new uniform resembles Pit Stop Girls for a racing team while the other one‚ a simple standard flight uniform in red‚ giving a relaxed sensation for weekend leisure
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This points to a huge opportunity for AirAsia and the aviation industry in general. However‚ this large market is recognized by all and is the reason why new players are waiting to enter the Industry to exploit this potential. It is pertinent to note that the number of air travelers in Indonesia has grown during the last there of 2005-08 as compared to the same period last year‚ as per estimates of Amadeus Worldwide. Product differentiation – At present‚ AirAsia differentiates its no frills product
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INTRODUCTION (Shirley Daniels) says that the management of customer value is an advanced version of the measurement of customer satisfaction (2000). However‚ Godiva takes some simple steps to create customer value. PERCEIVED BENEFITS Product Benefits (Day 1990; Peter & Olson 1990) “From the consumer’s point of view‚ the products are seen as a range of benefits‚ not traits. However‚ Godiva have managed to gain great success by refreshing it’s brand and introducing new range every now and
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Air Asia’s Statement of Mission‚ Values and Guiding Principles Mission Air Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001‚ Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. The mission are to be the best company to work for whereby employees are treated as part of a big family‚ create a globally recognized ASEAN brand‚ attain the lowest cost so that everyone can fly with Air Asia‚ maintain
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During my school days‚ I learn a lot of thing from my school such as friendship‚ honesty n much more. I really want to thank you to all my friends and teacher because without them‚ I will not make it what I been today. Each of them is means a lot to me. Since my childhood days‚ I really love business. My dad always tells me that to be success‚ you have to think big and never give up. So I always follow my dad word and try to involve in business since I was small. So during my school days
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