AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book‚ pay and fly and most of the seats are sold through online‚ this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia‚ Air Asia expanding the business
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Company profile | | Nok Air is a low cost airline in Thailand. Destinations of the flight are served within domestic with affordable price. Thai Airways International Public Company Limited holds 39% joint venture with the company. Thai Commercial Securities Co.‚ Ltd. (Thai commercial banks. Co.‚ Ltd. (Thailand)‚ CPB Equity Company Limited (Crown Property Bureau) and other shareholders include Krung Thai Bank (Thailand) holds 10%‚ Dhipaya Insurance Company Limited (Thailand) holds 10%‚ Pension
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Assumption University the study of word of mouth on Air Asia By Group 2 SECTION 405 1. Ms. Xi Yang ID 5145625 2. Ms. Papatsara T. ID 5214204 3. Mr. Suracha H. ID 5215708 4. Ms. Taweeporn K. ID 5218389 5. Mr.Gearati T. ID 5313140 6. Ms.Xuefei Y. ID 5338415 Submitted to Asst. Prof. Dr. Nucharee Supatn A Final Report for MGT 3940: Business Research methods Martin de Tours School of Management Assumption University
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AIR ASIA Company profile: Air Asia needs no introduction in ASEAN‚ where it is the leading low-cost carrier‚ connecting people and places across 132 routes‚ 40 of which are offered by no other airline. In 2010‚ the Group‚ which includes affiliates Air Asia Thailand and Air Asia Indonesia‚ reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia
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The micro and macro environment both have different factors. The Micro environmental factors include: organisations‚ suppliers‚ customer market‚ the intermediaries and competitors. Macro factors include Demographic‚ natural‚ technological‚ cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge
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‘Lets Fly With Us – Air Asia’ In conjunction with INTI career week‚ there was an exciting series of insightful talk from 3rd to 7th June 2013. INTI invited a grand line-up of speakers of various business groups who willing to give budding achievers the first-hand knowledge they need in pursuing their careers. Employers who have joined in this comprehensive series of skills and career development workshops include IBM‚ HSBC‚ Shell‚ Padini‚ Air Asia‚ Maybank and Mahsing. The title of a talk I
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Customer Relation @ Tiger Airways Indra Adhikari Bader Alfuntukh Abdulaziz Binzamil July 2014 0 Table of Content 1. Introduction ........................................................................................................ 2 2. Financial situation ............................................................................................... 2 3. Positioning of Tiger Airways ...................................................
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There are many responsibility and duties of being a manager. Based on Henri Mintzberg’s theory about manager plays 10 roles in discharging managerial duties and responsibilities are separated into four functions‚ planning‚ organising‚ leading and controlling. All four of this function is what makes managers so important in an organisation. Besides having to follow the four management function‚ a manager also performs these few important managerial roles. The roles are interpersonal‚ informational
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Yee Mon Phu Member of Management Team Business Strategy Air Asia Revenue: 4Q 12 USD 1.62 Billion Number of employees: 8‚000+ HQ location: Kuala Lumpur‚ Malaysia Ownership: Listed on the Malaysian stock exchange Year founded: 2001 The company grew from two planes in 2002 to a feet of 120 aircraft fying 30 million people Vision “To be the largest low cost airline in Asia and serving 3 billion people who are currently underserved with poor connectivity and high fares.” Mission • To
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Case Study of Air-Asia : Strategic Role of Information System in Business Air Asia was established on 12 December 2001 by Mr. Tony Fernandes‚ the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning‚ ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. The vision of Air Asia is to serve the 3 billion people who are currently underserved with poor connectivity and
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