"Airasia promotion" Essays and Research Papers

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    As AirAsia Bhd. (AIRA) prepares to more than triple its fleet‚ Chief Executive Officer Tony Fernandes says he wants to match the growth of his budget airline with discount hotels‚ mobile phones and financial services. Tune Group‚ the closely held parent company of Fernandes and business partner Kamarudin Meranun‚ may sell stock in some of the units by the end of next year‚ Fernandes said. Initial public offerings are also planned for AirAsia’s Indonesian budget arm and long-haul unit AirAsia X

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    References: AirAsia (2011a) Company Profile: Now Everyone Can Fly [Online] Available at: http://www.airasia.com/hk/en/corporate/corporateprofile.page [Accessed: 22 March 2011] AirAsia (2011b) Mobile Check-in [Online] Available at: Boniface‚ B. and Cooper‚ C. (2009) Worldwide Destinations Casebook: The Geography of Travel and Tourism‚ Oxford‚ Butterworth-Heinemann

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    Malaysia Airlines Introduction Malaysia Airlines‚ the country’s national carrier‚ was first incorporated as Malayan Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline

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    SWOT ANALYSIS Strengths Low cost operations Aggressive‚ focused and effective management Simple business model that provides low prices Penetrate and stimulate to potential markets Multi-skilled staff means efficient and incentive workforce and reduced staff More seats per aircraft Single type fleet minimize maintenance fee Brand name Weakness Service resource is limited by lower costs Non-central location of secondary airports Brand is vital for market position and developing it

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    and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and attractive compensation packages. In order to provide customer excellent service‚ AirAsia arrange a series of training course to their in-house flight attendant. The training courses include awareness on safety standards‚ aviation terminology‚ in flight service procedures‚ product knowledge and so on. AirAsia chose many kinds of field partners as their complementors. Their   partnership

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    airasia

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    Table of Contents Abstract The organizations that operate in one country‚ when they start their operations in another country they need to analyze number of factors that can influence the management in formalizing the business strategies. These factors have direct influence on organizations and they are necessary to consider because what works in one county may not work in another country. These factors are could be political‚ economic‚ legal‚ technological‚ environmental

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    management

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    as airline; Air Asia X‚ hotels; Tune Hotel and telecommunication; Tune Talk. http://www.slideshare.net/SM3027/air-asia-presentation http://www.scribd.com/doc/96569720/Air-Asia http://airasia-businessplan.blogspot.com/ http://www.smh.com.au/travel/travel-news/budget-price-full-service-airasia-faces-new-competitor-20130605-2npfd.html

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    Tune Hostel

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    low-cost airline AirAsia. Tune Hotels states that it is aiming for 100 hotels in its global portfolio by 2015. Contents [hide] 1 Limited service 2 Hotel locations 2.1 Malaysia 2.2 Indonesia 2.3 United Kingdom 2.4 Philippines 2.5 Thailand 2.6 Australia 2.6.1 India 2.6.2 Future countries 3 References 4 External links Limited service[edit] The limited service model used by Tune Hotels is similar to the no frills business model practiced by low-cost carriers such as AirAsia[1] and has been

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    ------------------------------------------------- Top of Form Low-cost carriers: growth expectations   After a decade of rapid development‚ low-cost carriers in mature markets are now having to expand their horizons‚ both demographically and by geography‚ to keep their foot on the accelerator Financial results for low-cost carriers over the past 12 months show the sector underlining its continued profitability credentials. After coming out of the 2009 meltdown relatively unscathed compared with

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    Air Asia X Berhad Case Study

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    Corporate Profile Air Asia X Berhad is a leading long-haul‚ low-cost airline‚ operating primarily in the Asia Pacific region. Based upon our breakthrough business model‚ we believe that we have the lowest unit cost base of any long-haul airline in the world‚ with Cost per Available-Seat Kilometer (CASK) of US¢3.51 and CASK (excluding fuel) of US¢2.40 for the year ended 2015. This enables us to offer fares that are targeted‚ on average‚ to be 30% to 50% lower than Full Service Carriers and to stimulate

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