CHAPTER 8 Distribution Channels and Logistics Management Objective: examining the nature and role of the channels in attracting and satisfying customers The Nature of Distribution Channels • Distribution channels are intermediaries used by the producers to bring their products to the market. • Why? Because the use of intermediaries bring greater efficiency in making goods available to target markets. In other words‚ they match the supply with the demand. • Most important benefit of using intermediaries
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12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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Chapter 6 Channels of distribution and logistics LEARNING OBJECTIVES By the end of this chapter you will: n n n n comprehend key elements and decisions in distribution channel design be able to evaluate different configurations of channel structure be familiar with recent trends and developments in channels of distribution appreciate the importance of managing the physical flows of products‚ services and information into‚ through‚ and out of the organization to its customers n grasp the
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Principles of Logistics Management Istanbul 2012 12.12.2012 2 Logistics Management • Logistics is the art and science of managing and controlling the flow of goods‚ energy‚ information and other resources from the source of production to the marketplace. • Logistics Management is the process of planning‚ implementing and controlling the efficient‚ effective flow and storage of goods‚ services‚ and related information from point of origin to point of consumption for the purpose
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companies are automating their logistics processes by setting up supply chains that connect them with their customers and suppliers. Simply defined‚ logistics is a practice that ’s used to determine how to move people and materials most efficiently between a source and a destination. The "chain" metaphor is used to describe a group of companies connected loosely‚ all collaborating on the most efficient and economical delivery of a product. Logistics management requires that equipment‚ resources
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Global Business and Logistics Management Subject Title: Logistics Management Course number: SHT4012 Assignment: Logistics Operations within the UK and Hong Kong Home Grocery Delivery Student Name: Lam Pik Kee‚ Pekky (Student ID#1078762) Table of Contents: 1. Introduction………………………………………………………………………………................P.1 2. Background and Mission of PARKnshop & Ocado……………………………….P.1 3. Different Approaches of Logistics Strategies & Operation Management………………………………………………………………………………………………
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1. What is Logistic Management and its Objectives? Logistics means having the right thing‚ at the right place‚ at the right time. In business‚ logistics is defined as a business planning framework for the management of material‚ service‚ information and capital flows. It includes the increasingly complex information‚ communication and control system required in today’s business environment. (Logistix Partners Oy‚ Helsinki‚ FI‚ 1996). Objectives of Logistics Management is to make available
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Measuring logistics costs and performance Logistics and the bottom line 83 Logistics and shareholder value 88 Logistics cost analysis 95 The concept of total cost analysis 96 Principles of logistics costing 99 Customer profitability analysis 103 Direct product profitability 109 Cost drivers and activity-based costing 111 3 81 LSCH_C03.QXD 12/11/04 12:04 pm Page 82 LOGISTICS AND SUPPLY CHAIN MANAGEMENT This chapter: Outlines the many ways in which logistics management can impact
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Subject: Logistics Management Total marks 80 Case 1 (10 Marks) M/s Britecolor Paints Ltd. (BPL) is a manufacturer of decorative paints for households commercial premises and industrial application. (a) M/s. BPL had embarked on a policy of satisfying every possible customer in respect of shades‚ delivery and durability. Thus it went ahead and created twenty-five depots‚ one almost in every major city. The manufacturing base however‚ was maintained at Pune. The factory received information
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MBA 4.2: LOGISTICS MANAGEMENT Module 1 Introduction to Logistics and its interface with production and Marketing; Measures of Logistics; Physical distribution and logistics. Introduction to Logistics • When total supply chain system is integrated over a firm‚ it is known as logistics • It is an integrated effort aimed at helping customer value at a lower cost. • Without logistical support‚ marketing and manufacturing departments cannot accomplish product in timely or fresh manner. • The value of
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