PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
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Man‚ 2005) Welcome to AirAsia! AirAsia Berhad (AirAsia) is a one of the public listed on the Main Market of Bursa Malaysia in November 2004.
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strategic management‚ because with good strategic management company can be achieving their vision and mission to achieve the successfulness in their business. Regarding this issues‚ the strategic management becomes important due to the following reason such as globalization to survival their business‚ and than e-commerce become the critical success to the company nowadays. The two following reason are need to take into consideration‚ and than to be successful in the company management‚ a company
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SUCCESS STORY OF AIRASIA The business world is a tough one. Unless one is lucky enough to establish itself in the market that has very few competitors‚ every business usually have a very rough time. And in today’s scenario‚ where there is high level of competition not only on the local‚ regional‚ and national front‚ but also from global enterprises‚ the business world has become a place where it is difficult to even get by. The airline industry too is one of the toughest and most challenging
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BMGT 372 - INTRODUCTION TO LOGISTICS AND SUPPLY CHAIN MANAGEMENT CASE 2 QUESTIONS AND POINT VALUES ALTERNATIVE DISTRIBUTION FOR SSI The following questions are intended to guide your analysis‚ but please be sure to adhere to the strategic and technical guidelines regarding formatting (see the example memo provided for you). The point values for each question are also provided‚ to make clear how the case will be graded. The case is worth 10 points total‚ or 10% of the final grade for the
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HP-LOGISTICS AND SUPPLY CHAIN MANAGEMENT: HP is an American multinational computer hardware‚ software and services corporation headquartered in Palo Alto‚ California‚ United States. It provides products‚ technologies‚ software‚ solutions and services to consumers‚ small- and medium-sized businesses -SMBs and large enterprises‚ including customers in the government‚ health and education sectors.The company was founded in a one-car garage in Palo Alto by William (Bill) Redington Hewlett and Dave
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Chapter I: Introduction 1.1 Company Background AirAsia Berhad‚ which is also known as AirAsia‚ is an airline company that provides air transportation service. The airline was established in 1993 and started operation 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. They were having heavily indebted on December 2‚2001. An executive from company Tune Air Sdn‚ Tonny Fernandes‚ purchased it. The company’s headquarters is in Sepang‚ Selangor‚ Malaysia. After Tonny
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budget no-frills airline. However‚ his application for a license from the Malaysian government was rejected. [edit] Launching AirAsia It was through Datuk Pahamin A. Rejab‚ the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes got to meet up with the then Prime Minister‚ Tun Dr. Mahathir Mohamad in October 2001. AirAsia‚ the heavily-indebted subsidiary of the Malaysian government-owned conglomerate‚ DRB-Hicom‚ was losing money speedily. Instead
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its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). In 2003‚ AirAsia opened a second hub at Senai Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary‚ added Singapore itself to the destination list‚ and commenced flights to Indonesia. Flights to Macau started in June 2004‚ while flights to Mainland
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FOREIGN TRADE (REGULATION) RULES‚ 1993 Ministry of Commerce Notification No. GSR 791 (E)‚ dated 30-12-1993 In exercise of the powers conferred by Section 19 of the Foreign Trade (Development and Regulation) Act‚ 1992 (22 of 1992)‚ the Central Government hereby makes the following rules‚ namely:— 1. Short title and commencement. (1) These rules may be called the Foreign Trade (Regulation) Rules‚ 1993. (2) They shall come into force on the date of their publication
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