This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case‚ ‘AirAsia: The Sky’s the Limit’. Within only four years‚ AirAsia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’
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FUNDAMENTAL OF LOGISTIC MANAGEMENT AND STRATEGY Xi-Er Dang Abstract This paper provides a basic but fundamental understanding of logistic primarily based on the book of “Logistics Management and Strategy” by Harrison and van Hoek. It will guide you through from the basic definition and concepts to the different supply chain strategies that exist‚ as well as providing a perception on the future logistic development. Explanation of principal terms like logistic‚ supply chain management and supply
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International Academy for Business and Administration Logistics cost management Thesis Paper Supervised by: Prof. Dr. Siegfried Harmeling Student’s name: Li Li Student’s number: 05213116 Date: May 31‚ 2008 Synopsis In recent years‚ the logistics industry of China is developing rapidly. Even some big-size enterprises fizz in the first‚ second and third industry. It has become the huge and complex industry. The status of the logistics industry is more and more important. As we know‚ the
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OPERATIONS AND LOGISTICS MANAGEMENT Submit: 18/08/2008 TABLE OF CONTENTS Introduction…………………………………………………………………………… 03 Executive Summary…………………………………………………………………… 04 Operations strategy……………………………………………………………………. 05 Operations competitive dimensions…………………………………………………… 06 Capacity……………………………………………………………………………….. 07 Location……………………………………………………………………………….. 08 Total Quality Management……………………………………………………………. 09 Flexibility……………………………………………………………………………… 11 Conclusion……………………………………………………………………………
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Question: While there is widespread evidence to support the view that effective quality management practices can lead to improved organisational performance‚ some would argue that the importance of quality to logistics systems has not been fully realised. In the last decade the growing importance of quality management has been a widely debated topic. Much empirical evidence links an organisations quality management practices to improved organisational performance therefore greater surplus. Due to increasing
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Logistics management covers every stage of the physical distribution process‚ from raw materials and component parts being ordered and delivered to the factory‚ materials handling and storage‚ stock control‚ sales forecasting from which the forecasts of individual components parts‚ transport and storage requirements are derived. Other functions include order processing‚ the purchasing and replenishment of stock‚ packing‚ delivery‚ achievement of set service levels‚ warehouse location‚ fleet
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IIBM Institute of Business Management Examination Paper MM.100 Logistics Engineering and Management Section A: Objective Type (30 marks) This section consists of Mixed Type questions & Short Answer type questions. Answer all the questions. Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple Choices: 1. Analysis method in which evaluation of alternative design configuration using multiple criteria is a. Level of repair analysis b. Maintenance
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NATIONAL LOGISTICS MANAGEMENT (Provide services to expedite premium freight to its customers!) Introduction: In less than two decades National Logistics Management has already become one of the most successful and fast growing logistics companies of the USA. Despite increasing competition in logistics‚ NLM continues to adapt itself to the changing environment. Suffice to state just one fact: two years in a row ( in 2004 and 2005 respectively) - two reputable and well-known magazines- Inc. magazine
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SEEM 5800 / ECLT 5730 Logistics Management Written Case Assignment YUE YUEN INDUSTRIAL (HOLDINGS) LIMITED (B): SITE SELECTION Due date: 6th March‚ 2012 This assignment is due at the beginning of class. No late assignments accepted. You may work in a group of 4 to 6 people and hand in one report for the group. You should discuss this case only with your partners. We have included a note on Suggested Format for Case Reports. Your report should be organised similarly; succinct and clear writing will
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[pic] UNIVERSITY OF MALAYA STRATEGIC MANAGEMENT ACCOUNTING CAEA 3301 AIRASIA BERHAD DATE OF SUBMISSION: 2 APRIL 2008 QUESTION 1 COMPANY BACKGROUND AirAsia is one of the businesses that have successfully adopted cost leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Asia’s leading low fare airline. Established on 12 December 2001‚ AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a
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