leverage more on mobile technology and social networks to foster deeper and more responsive interaction with customers and build brand loyalty. Comment on the business-level strategy adopted by AirAsia. How has AirAsia achieved cost leadership or differentiation? The business level strategy adopted by AirAsia is a cost leadership strategy that targets markets such as domestic flights‚ short-haul / regional flights and
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MKT 498 November 5‚ 2012 Delynn Byars Alternative Marketing Options In the following paper will learn about five alternative marketing options that Apple Inc. may use to promote their iPhone 4. One will see a ranking of a minimum of five marketing options‚ which may be known as categories of advertising‚ personal selling‚ public relations‚ and promotions. These marketing options will target individuals who are between the ages of 18-35‚ that mainly includes the youth population covering
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REAL OPTIONS: STATE OF THE PRACTICE by Alex Triantis‚ University of Maryland‚ and Adam Borison‚ Applied Decision Analysis/ PricewaterhouseCoopers1 n an economic environment characterized by rapid change‚ great uncertainty‚ and the need for flexibility‚ it has become increasingly important for corporate managers to use investment evaluation tools and processes that properly account for both uncertainty and the company’s ability to react to new information. Real options has emerged as an approach
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Introduction: Real option analysis (ROA) is a decision-making structure that basically calculates the value of a future business decision. ROA borrows from financial options theory. A financial option gives the buyer of a financial asset the right‚ but not the obligation‚ to buy a stock or bond‚ for example‚ at a predetermined price at a future date. By analogy‚ a real option is a managerial decision-making tool that calculates the value of a business decision that a manager has an option‚ or right‚ but
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to the principles of strategic management. It is focused on three scopes which are PESTLE analysis‚ SWOT and Porter’s five forces. The data used in this report were gathered from internet‚ books and journals. 1.0 Introduction AirAsia‚ company that provides lowest cost flight. AirAsia was a representative of the lowest fares with the slogan “Now everyone can fly”. The scope of business includes domestic Malaysia and international‚ it includes 25 countries in the world. AirAsia corporate headquarters
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been in distress due to its poor fundamental shift into the digital age. Lack of strategic creativity led Kodak to misunderstand the industry in which it was operating. This lack of strategic creativity was costly for Kodak. This memo will explore the options I briefly discussed in the previous memo‚ in order to find a solution to this problem. Each option will be assessed based on the same criteria. The options to consider are: * Hire a new CEO- new bolder leadership * Enter into a
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System: Case Study on AirAsia AirAsia creates values through the following vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Beside that‚ the AirAsia also creates the mission is to be the best company to work for whereby employees are treated as part of a big family‚ create a globally recognized ASEAN brand‚ to attain the lowest cost so that everyone can fly with AirAsia and the last is maintain
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viable. They must remember that a cost leadership strategy can be maintained by be being efficient in all aspects of business and not just getting low prices from suppliers. Since Air Asia has already invested in brand development strategies through strategic alliances with prominent associations (such as F1 and Manchester United) it needs to leverage this more to additionally build its brand. However‚ the key is for Air Asia to strengthen other aspects of its positioning‚ such as convenience and integrated
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Corporate Finance Problems and prospects of future contracts and options. Acknowledgement While doing this assingment we were lucky to have some assisstance from different personnels. At first we wan to mention about our honorable course instr-uctor Md. Omar Faruque. He helped us by providing a proper guideline on how to prepare this assingment. He also encouraged us to prepared the assingment in a timely and efficient manner. Now we want to mention some other persons contribution. Mr
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INTRODUCTION AirAsia Berhad is part of the AirAsia Group‚ is a world most famous low cost airline that operates wide networks both domestically and internationally. AirAsia lead the way low cost airfares in Asia and is now currently the largest low fare‚ no-frills airline in Asia. It is also one of the largest airlines in all of Asia in terms of passengers carried. AirAsia has also been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is currently based
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