Dato’Sri Anthony Francis Fernandes (also known as Tony Fernandes) is a Malaysian Entrepreneur and the founder of Tune Air Sdn. Bhd.‚ who introduced the first budget no-frills airline‚ AirAsia‚ to Malaysians with the tagline "Now everyone can fly". 30 April 1964 1977 ~ 1983 1987 1987 ~ 1989 1989 ~ 1991 Born in Kuala Lumpur Educated at Epsom College (London) Graduated from the London School of Economics Work as Finance Controller in London Became the youngest-ever Managing Director of Warner
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Salim Ahmad (G1022179) Sulaiman daud (G1031351) Naeem Nasser (G1139591) for Dr. Dolhadi Zainudin Graduate School of Management‚ International Islamic University‚ Malaysia MGT 6263 – Management Policy and Corporate Strategy AirAsia AirAsia Can Sustain Its Low Cost Strategy in the Long Run? Can Sustain Its Low Cost Strategy in the Long Run? Table of Contents Table of Contents 1 Introduction 3 History 3 Vision 3 Mission 4 Values 4 The Management Team
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AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia’s largest low fare‚ no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticket-less travel and unassigned seats. The airline was established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001‚ the heavily-indebted airline
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can be successful for doing their business. Moreover‚ to be successful in their long terms objective and their business‚ company need to identify their strategic management‚ because with good strategic management company can be achieving their vision and mission to achieve the successfulness in their business. Regarding this issues‚ the strategic management becomes important due to the following reason such as globalization to survival their business‚ and than e-commerce become the critical success
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Malaysia Airlines agreed to form an alliance with AirAsia through a share swap. On 1 February 2013‚ the airline joined the Oneworld airline alliance‚ whose members include British Airways‚ Qantas‚ Cathay Pacific‚ and Japan Airlines.[42] Airasia Business Objectives Our Vision TO CONTINUE TO BE THE LOWEST COST SHORTHAUL AIRLINE IN EVERY MARKET WE SERVE IN ASIA‚ DELIVERING STRONG ORGANIC GROWTH THROUGH OFFERING THE LOWESTAIRFARES AT A PROFIT. AirAsia Pricing Fares are significantly lower
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I choose the two companies are AirAsia Berhad and Malaysian Airline System Berhad. This two companies are the flying company in Malaysia. AirAsia Berhad (MYX: 5099) is a Malaysian-based low-cost airline. AirAsia is Asia’s largest low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia.AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport
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K. 1995].This means that services are provided by the Airasia also can classify as a product. Airasia had extended its services to different part of world. The research was found that‚ the majority of respondent was moderately satisfied in every part of product. When considering in each part of product researcher found that‚ respondents satisfied in part of quality of food and beverage‚ AirAsia magazine‚ variety of food & beverage and AirAsia souvenir respectively. 3.2 Price Price is for the marketers
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Guangdong University of Foreign Studies 2010年10月08日 教师评语及分数 Tutor’s Comments and Grade 签名 signature 时间 Date 2010- Abstract In this case report we will try to analysis the detailed strategic options for Novo Nordisk as a top human Insulin provider to sustain its growth internationally. We will give comments for our recommendations and evaluate the VRIO Framework of the internal organization and provide a clear Five Forces Analysis. Novo
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Introduction to AirAsia Established in 1993 and officially started its operation on 18 November 1996‚ AirAsia is a low cost carrier (LCC) airline in the aviation industry. On 2 December 2001‚ the heavily-indebted government-linked commercial airline was bought over by the current Chief Executive Officer (CEO) of AirAsia‚ Tony Fernandes. From then‚ AirAsia cleared its former debts which worthed USD 11 million and became a profit-making low cost carrier. The main hub of AirAsia is in Kuala Lumpur
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values The common shared value of AirAsia is to be the largest low cost airline in Asia by continually insisting on the development of the low-cost carrier model. AirAsia always tries to attain the lowest cost so that a majority of people can afford to fly through its planes and hubs. Although AirAsia expanded its business to many countries‚ the shared values of AirAsia as a Low-Cost Carrier never change. Value consistency across different markets helps AirAsia establish good brand reputation and
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