Introduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that “Now Everyone Can Fly” by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s
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INTRODUCTION Background‚ History and the Business Concept AirAsia is a brand of airlines operated by AirAsia Berhad. A Malaysian based low-fare company. AirAsia established in 1993 and start the operations on 18 November 1996 (Wikipedia‚ 2011) Inspired by the success of Ryanair and EasyJet as low cost carrier‚ Toni Fernandes saw the potential of having the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling‚ one type cabin‚ free seating
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In this assignment‚ we are going to discuss regarding the information system and technology implemented by Air Asia which make the company become so successful‚ the current and future business alignment strategy and business operation of Air Asia. History – Air Asia Establishment AirAsia was established in 1993 and commenced operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001‚ the heavily-indebted airline was purchased
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1.0 Introduction AirAsia (AA) is a renowned low cost carrier that offers short and long haul flights based in Malaysia. AA has expanded rapidly since 2001 and has been awarded as the World’s Best Low-Cost Airline in 2008‚ 2009‚ and 2010. One of the reasons for their success is by their strategy formulation‚ implementation‚ and control over the macroenvironment‚ discussed in this report‚ in terms of political‚ economic‚ social‚ technological‚ and natural forces‚ by turning risks into opportunities
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that engage local communities‚ implementing a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business safeguarding natural & cultural heritage and vulnerable groups PPP-based marketing strategy and action plan. Lastly‚ improving tourism institutional‚ governance and human resource capacities by institutionalizing roles and responsibilities of DOT and LGUs‚ developing a competent well motivated and productive tourism workforce and improving
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1- The strategies the leadership of Air Asia use to communicate the organisational mission‚ goals and expectations to teams and individuals are as follows: To be the best company to work for whereby employees are treated as part of a big family Safety- Adopting a zero tolerance to unsafe practices and strive for zero accidents through proper training‚ work practices‚ risk management and adherence to safety regulations at all times. Valuing our People- Committing to our people’s development
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Mahathir suggested that Tune Air could acquire an airline by taking over the ailing AirAsia‚ a sister airline of Malaysia’s national carrier‚ Malaysia Airlines‚ that was set up to cater flying domestic routes not serviced by the national carrier. Mahathir felt that the needs of the Government and Fernandes’ ambition were deemed to be suitable and a good match at the time. Fernandes had reinvented and remodeled AirAsia based on the highly successful Irish budget airline‚ Ryannair. It targeted millions
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and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and attractive compensation packages. In order to provide customer excellent service‚ AirAsia arrange a series of training course to their in-house flight attendant. The training courses include awareness on safety standards‚ aviation terminology‚ in flight service procedures‚ product knowledge and so on. AirAsia chose many kinds of field partners as their complementors. Their partnership
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Rising of the fuel prices Higher labor cost Inadequate infrastructure Route and flight utilization Safety and security issues of aircraft crash or being attacked AIR ASIA VMOST ANALYSIS VMOST is an acronym for Vision‚ Mission‚ Objectives‚ Strategy‚ Tactics. It is an internal
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On its website AirAsia has listed down several justification on its need to build a new airport for its own purpose.[8] Among them are:- Passenger capacity - Although the current LCC Terminal in KLIA is currently undergoing construction to enable the terminal to handle 15 million passenger a year‚ AirAsia expects that the terminal will only hold the passenger growth for only one year. The company anticipates to handle 25 million passenger through the terminal on 2013 which a short fall of over
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