Business Strategy 6 Competitive Positioning Prof. Dr. Bernd Venohr Berlin‚ May 2007 © 2 0 0 7 P ro f. Dr. B e rn d V e n o h r Agenda Introduction to Strategy 1 2 3 Course Overview and Strategy Concept Economics of Strategy Shareholder Value Business Strategy 4 5 6 External Environment Internal Environment Competitive Positioning Corporate Strategy 7 8 9 Diversification Mergers & Acquisitions Global Strategy Strategy Process 10 Organizational Structure
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as its new branding strategy.[37] Instead‚ the new branding strategy slogan is MH is Malaysian Hospitality‚ to emphasise the hospitality of its cabin crew instead of the airline’s network and cabin classes. Alliance In August 2011‚ Malaysia Airlines agreed to form an alliance with AirAsia through a share swap. On 1 February 2013‚ the airline joined the Oneworld airline alliance‚ whose members include British Airways‚ Qantas‚ Cathay Pacific‚ and Japan Airlines.[42] Airasia Business Objectives
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Background information of AirAsia History The airline was established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On December 2‚ 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur
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BOOK REVIEW ON MAKING STRATEGY WORK BY WORLD’S TOP BUSINESS LEADERS SUBMITTED TO: SUBMITTED BY: Mr. Shiva Rama Krishna Mrs.Prathibha Rani 2 CONTENTS 1. Communicate Your Strategy Clearly 2. The Impact of Strategic Storytelling
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__________________ Date Lecturer’s Name DIPLOMA : DIA / DIBA / DIM(N) / DHRM / DIHM / DIGD / DIMD AirAsia Berhad is Malaysia and Asia’s first low cost carrier has made its name synonymous with low fare air travel in the region. Now a household name throughout Asia‚ Airasia offers lower fares by eliminating most traditional passenger services in order to make air travel affordable and accessible for everyone. Airasia provides a totally different type of service in line with the nation’s aspirations to benefit
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(MAHB) made a statement to the press that blamed AirAsia for wishing to further delay its opening due to security and safety issues. MAHB later made another press statement saying that they have complied with all the requests of AirAsia in regards to building
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AirAsia Low Fare A Written Analysis of the Case Holy Cross College of Sasa‚ Inc KM. 9 Sasa‚ 8000 Davao City In Partial Fulfillment of the Requirements for the Subject Mktg 1: Principles of Marketing Mark Angelo B. Bugtac I – Executive Summary December 2000‚ AirAsia was an insolent subsidiary of deeply indebted Malaysian Conglomerate. Airline had only two planes. Tony Fernandes was a former managing director of Warner Musics Malaysian Operator. He assembled a group of small investors
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enables the market to grow. Political issues may cause problems in the outcome of the company. Some of the political factors that may affect a company are events that affect the operation of the company; therefore regarding an aviation company such as AirAsia political events will affect the result
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Transforming Its Strategy “Beyond Petroleum” (p. 47-49) Each team should submit a written report by May 13th‚ 2012 at 1:00 pm. 1) Format The written document will be approximately 6 to 7 pages (excluding references and appendixes). The case write-up should have the following format: i. ii. iii. Cover page (with alphabetized names and students ID) Introduction (including a brief summary of the case) Answer to questions: 1. (a) What is BP’s “Helios” strategy? (b) How does this strategy relate to BP’s
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’s company Tune Air Sdn Bhd for one ringgit. AirAsia Berhad is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia ’s largest low-fare‚ no-frills airline. AirAsia is a pioneer of low-cost flights in Asia and was also the first airline in the region to implement fully ticketless travel. Its main base is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). In 2010 AirAsia won the Skytrax World ’s best low-cost airline
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