Lecturer: Table of Contents 1 Organization – AirAsia 3 1.1 Overview 3 1.2 Products and Services offered 4 1.3 Channels of distribution 4 1.4 Sales and Marketing 5 1.5 Organization Structure 7 1.6 Market Share 8 1.7 SWOT Analysis 9 2 IT for Managers 10 3 E-Business and E-Commerce 11 3.1 Uses of E-Commerce in AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management Decision Support 19 8 IT/IS for Competitive
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AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2
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BACKGROUND AirAsia is Malaysia’s second national airline was incorporated in 1993 as a full-service regional airline under DRB-Hicom. They started their operations on 1996. After starting their operations for several years‚ AirAsia failed to attract enough passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence‚ AirAsia was heavily indebted. In 2001‚ Tony Fernandes’s company‚Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation
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enables the market to grow. Political issues may cause problems in the outcome of the company. Some of the political factors that may affect a company are events that affect the operation of the company; therefore regarding an aviation company such as AirAsia political events will affect the result
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a bank to paid. We also will ask customer to write down their address. After that‚ our worker will send product to customer as soon as possible. 1.2 Project Objective 1.3 Target Users Stationery Requisition System target users are students‚ office workers and educator. This system can let the target users more easily to manage their work. * Students (Primary school‚
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In Indonesia 8 1. From Europe 8 2. From Asia and Oceania 10 a. Overview 10 b. Examples --- 7 selected airlines 11 1) AirAsia 11 2) JetStar 12 3) Tiger Airways 13 4) Cebu Pacific Air (banned in EU) 14 5) Firefly 15 6) Pacific Blue 15 7) Viva Macau 15 c. Conclusion 15 c. Indonesian Low Cost Airlines 16 1. Overview 16 2. Presentation of each airline 18 a. AirAsia Indonesia 18 b. Citilink 19 c. Lion Air 19 d. Batavia Air (a.k.a. Metro Batavia) 20 3. Problems of Indonesian low cost
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AirAsia Low Fare A Written Analysis of the Case Holy Cross College of Sasa‚ Inc KM. 9 Sasa‚ 8000 Davao City In Partial Fulfillment of the Requirements for the Subject Mktg 1: Principles of Marketing Mark Angelo B. Bugtac I – Executive Summary December 2000‚ AirAsia was an insolent subsidiary of deeply indebted Malaysian Conglomerate. Airline had only two planes. Tony Fernandes was a former managing director of Warner Musics Malaysian Operator. He assembled a group of small investors
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competitive business. After a few days of discussion‚ four of us decided to choose company in airline service sector. The reason we are choosing this sector is because we found out its interesting and attractive part. As a result‚ we had finally choose the AirAsia Sdn Bhd airline. The reason why we choose this company is due to its luxury and satisfied service that we had experienced and this had inspire us want to know more about this company. In general‚ this assignment had covers the company background
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AirAsia – from obscurity to international prominence WRITTEN BY RACHNA KUMARI‚ ERN LI KOH‚ ONAISEE SYED‚ & EDITED BY SEOW KIAN TAN Background In December 2001‚ 5 years after its founder DRB-Hicom failed to establish profitability as a full-service regional airline‚ AirAsia was acquired by an eager maverick Tony Fernandes who had just left his executive position in Warner Music. This proved to be the turning point for the Malaysian airline industry. With the help of Conor McCarthy‚ the
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Question 1 Discuss the growing demand for logistics. (10m) The reason for the rapid growth of the logistics industry can be attributed to the fact that a majority of the companies dealing in logistics operations target clients of medium size instead of targeting the stalwarts of the logistics industry. Nowadays‚ the advance IT technologies had make the internet retail or online shopping is growing rapidly and this will be an increasing source of demand for both large and smaller logistics units
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