__________________ Date Lecturer’s Name DIPLOMA : DIA / DIBA / DIM(N) / DHRM / DIHM / DIGD / DIMD AirAsia Berhad is Malaysia and Asia’s first low cost carrier has made its name synonymous with low fare air travel in the region. Now a household name throughout Asia‚ Airasia offers lower fares by eliminating most traditional passenger services in order to make air travel affordable and accessible for everyone. Airasia provides a totally different type of service in line with the nation’s aspirations to benefit
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(MAHB) made a statement to the press that blamed AirAsia for wishing to further delay its opening due to security and safety issues. MAHB later made another press statement saying that they have complied with all the requests of AirAsia in regards to building
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1.0 INTRODUCTION Background‚ History and the Business Concept AirAsia is a brand of airlines operated by AirAsia Berhad. A Malaysian based low-fare company. AirAsia established in 1993 and start the operations on 18 November 1996 (Wikipedia‚ 2011) Inspired by the success of Ryanair and EasyJet as low cost carrier‚ Toni Fernandes saw the potential of having the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling‚ one type cabin‚ free
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tourist destinations and products by implementing a sustainable tourism destination infrastructure program‚ developing diversified tourism products that engage local communities‚ implementing a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business safeguarding natural & cultural heritage and vulnerable groups PPP-based marketing strategy and action plan. Lastly‚ improving tourism institutional‚ governance and human resource capacities
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U ANNUAL REPORT – –– SHANGRI-LA HOTELS (MALAYSIA) BERHAD CONTENTS 2 4 10 22 23 24 25 30 35 38 42 49 49 51 109 112 115 Group Financial Highlights Chairman’s Statement Operations Review Corporate Structure Financial Calendar Corporate Data Profile of Board of Directors Statement on Corporate Governance Statement on Internal Control Audit Committee Report Corporate Social Responsibility Additional Compliance Information Statement on Directors’ Responsibility Financial Statements Group
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References: AirAsia (2011a) Company Profile: Now Everyone Can Fly [Online] Available at: http://www.airasia.com/hk/en/corporate/corporateprofile.page [Accessed: 22 March 2011] AirAsia (2011b) Mobile Check-in [Online] Available at: Boniface‚ B. and Cooper‚ C. (2009) Worldwide Destinations Casebook: The Geography of Travel and Tourism‚ Oxford‚ Butterworth-Heinemann
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for everyone. Since 2001 AirAsia has risen to become the world’s best LCC‚ with a very large route network. AirAsia continues to pave the way for low cost flights through its innovative business selections. Vision: To be the largest low cost airline in Asia. Mission: 1- To be the best company to work for where employees are treated as a part of a big family. 2- Create a globally recognized brand. 3- Achieve the lowest cost so that everyone can fly with AirAsia. Values: 1- Safety
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Suggest three contingencies AirAsia should consider and rationalize your choice. What are the main modifications to the current marketing strategy should AirAsia undertake to respond to these contingencies. There are number of threats that AirAsia faces thus it should have well-prepared contingency plans in case certain situations occur. The following part focuses on analyzing three main contingencies that AirAsia should take into consideration as well as the modifications to the current marketing
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this topic‚ cultural values also influence the leader’s personal values‚ which is turn influence men or women’s leadership practices. INTRODUCTION As the world knows that Tony Fernandes is the most important person in Malaysia budget airline‚ AirAsia. But before he wants to start his business he had to take risk and face challenges. How he able to build his empire nowadays successful? We always wonder and question how his remarkable achievement can lead to success. With the combination of his
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international flight New routes Threats Entrance of other LCCs Accident‚ terrorist attack‚ and disaster and affect customer confidence Aviation regulation and government policy Increase in operation cost in producing value-added services System disruption due to heavily reliance on online sales Other airlines start cut costs to compete High fuel price Government policy Security charges‚ landing charges‚ airport departure Key challenges Increasing competition because of increasing
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