AirAsia needs no introduction in ASEAN‚ where it is the leading low-cost carrier‚ connecting people and places across 132 routes‚ 40 of which are offered by no other airline. In 2010‚ the Group‚ which includes affiliates AirAsia Thailand and AirAsia Indonesia‚ reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion profit barrier. From an airline with two aircraft plying six routes in Malaysia in January 2002‚ AirAsia has soared
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Keywords: Brand image; brand satisfaction; brand trust; decision making; AirAsia. 1. INTRODUCTION AirAsia Berhad is the low-cost airline service provider in Malaysia. Airasia is operating scheduled international flights and domestic. Besides‚ Airasia is the largest low-fare‚ no-frills airline in Asia region. Airasia was the first airline in Asia region to implement fully ticketless travel. The main base of Airasia is Low
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business almost immediately eradicated the debt with ambitious CEO‚ Fernandes‚ implementing aggressive low cost systems throughout the organisation(Ricart and Wang 2005). In October 2004‚ AirAsia attracted over $200US million in capital through an initial public offer (IPO) in shares (Ahmad and Neal 2006). In 2009‚ a year when most airlines made considerable losses due to the financial crisis‚ AirAsia posted a profit of $161.1US million‚ highlighting their ability to perform in testing market conditions
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AirAsia is a budget airline that is popular with the slogan‚ ’Now Everyone Can Fly’. With this slogan reflects an airline AirAsia to consumers at lower and middle class. Various services that have been provided by AirAsia which is reserve your service‚ payment service‚ checking service‚ inflight service‚ Insurance AirAsia‚ AirAsia credit card and others. Malaysia Airlines (MAS) is the first airline in Malaysia‚ which since 1970 has more. In the year 2005‚ Malaysia Airlines reported a loss of
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INDIVIDUAL ASSIGNMENT TWO SPECIFIC INSTRUCTIONS This assignment is based on AirAsia‚ one of the Malaysia’s low cost airlines. The case study below provides some basic background information. You are however encouraged to source more information about the low-cost airline concept‚ the Malaysia airline industry and AirAsia’s key competitors‚ Tiger Airways‚ Jetstar and Firefly. Ten marks (10) will be allocated for the technical quality of the assignment and students will be penalized if the
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for a license from the Malaysian government was rejected Launching AirAsia It was through Datuk Pahamin A. Rejab‚ the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes came to meet with then Prime Minister‚ Tun Dr. Mahathir Mohamad in October 2001. Instead of starting from scratch‚ Mahathir advised Fernandes to buy an existing airline instead. AirAsia‚ the heavily-indebted subsidiary of the Malaysian government-owned conglomerate
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Media Announcement Air Asia Plane Skids at Kucing Airport Good morning to all of you. I am representative of Air Asia Berhad to respond plane skids at Kuching Airport. An AirAsia aircraft AK5218‚ an Airbus A320 from Kuala Lumpur to Kuching had accidently skidded at the verge of Kuching International Airport. This accident happen because of heavy downpour cause visibility was poor. The plane was landing during a downpour and it causes skidded. Other possible cause is plane had landed on
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from Malaysia‚ MAL became a bi-national airline and was renamed Malaysia-Singapore Airlines (MSA). However‚ in 1973‚ the partners went separate ways. Malaysia introduced Malaysian Airline Limited‚ which was subsequently renamed Malaysian Airline System or in short‚ Malaysia Airlines. Today‚ Malaysia Airlines flies an average of 43‚000 passengers daily to some 100 destinations worldwide and holds a lengthy record of service and best practices excellence. It was the recipient of the inaugural "World’s
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[citation needed] ------------------------------------------------- Launching AirAsia[edit] It was through Datuk Pahamin A. Rejab‚ the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes came to meet with then Prime Minister‚ Tun Dr. Mahathir Mohamad in October 2001. Instead of starting from scratch‚ Mahathir advised Fernandes to buy an existing airline instead. AirAsia‚ the heavily-indebted subsidiaryof the Malaysian
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type of the person that he is. He is an independently-minded person who knows when to trust his gut. With his marketing and entrepreneurial ability‚ he was able to make his dream come true. Dato ’ Sri Anthony Francis Fernandes – founder CEO of AirAsia 2. Entrepreneurial Strategies of Tony Fernandes. a. A good grasp of finance. Fernandes is an accountant by training and good at numbers. Educated at the London School of Economics‚ from 1987 to 1989 he worked as the financial controller of
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