Information System: Case Study on AirAsia AirAsia creates values through the following vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Beside that‚ the AirAsia also creates the mission is to be the best company to work for whereby employees are treated as part of a big family‚ create a globally recognized ASEAN brand‚ to attain the lowest cost so that everyone can fly with AirAsia and the last
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values The common shared value of AirAsia is to be the largest low cost airline in Asia by continually insisting on the development of the low-cost carrier model. AirAsia always tries to attain the lowest cost so that a majority of people can afford to fly through its planes and hubs. Although AirAsia expanded its business to many countries‚ the shared values of AirAsia as a Low-Cost Carrier never change. Value consistency across different markets helps AirAsia establish good brand reputation and
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K. 1995].This means that services are provided by the Airasia also can classify as a product. Airasia had extended its services to different part of world. The research was found that‚ the majority of respondent was moderately satisfied in every part of product. When considering in each part of product researcher found that‚ respondents satisfied in part of quality of food and beverage‚ AirAsia magazine‚ variety of food & beverage and AirAsia souvenir respectively. 3.2 Price Price is for the marketers
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References: http://zh.scribd.com/doc/65249961/Strategic-Management-Assignment-Part-B-AirAsia-edited http://en.wikipedia.org/wiki/AirAsia http://www.skcs.hk/AirAsia.pdf
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famous slogan “Now everyone can fly”‚ Air Asia heavily concern on bringing the low price of aviation service to the public. Air Asia’s main hub was located in the Low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport (KLIA) at Sepang. AirAsia launched its first international flight to Bangkok In 2003 when it opened a second hub at Senai International Airport in Johor Bahru. Air Asia later started a Thai subsidiary‚ added Singapore itself to the destination list‚ and commenced flights to
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Air Asia A. Introduction 1. Objective and scope This paper will analyze the internal and external environment of Air Asia and will look into how it uses Management Information System ( MIS )‚ specifically its online reservation system to gain competitive advantage. And also discuss why and how important is MIS to Air Asia in running its business. 2. The Important of MIS Low Cost Carriers (LCC) business model is based on no frills service. This means that cost savings is a critical success factor
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Introduction An organisation has several different roles and responsibilities within a business. Managers being an integral part in an organization structure‚ plays an important part in shaping‚ designing‚ building and sustaining an organization. A managers jobs can vary based on the size of an organisation they work for. The concept of a business manager is making sure to help ensuring the company runs smoothly and is doing everything it can for the organization to be successful. A manager will
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the token whole of RM1 (Jusmpstart Malaysia‚ 2011). As a feature of the buy‚ Tony likewise took up the RM40million obligation. In any case‚ under the initiative of Tony Fernandes‚ today‚ Air Asia is a world renowned ease carrier that works broad systems both locally and globally. Air Asia is set to take minimal effort travelling to an all new high through their rationality of ’Now Everyone Can Fly’ (Fernandes‚ 2004). Their vision is to be the biggest ease aircraft in Asia and serve the 3 billion
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Malaysia Stock Picks Malaysia stock picks site has been developed to give first hand information with regard to share trading opportunities available for investors who do not like go through lengthy research reports‚ calculations‚etc but to have a clear idea about stocks that have future up side potential.Our service is just not for day traders but for the investors who wish to see their money growing in the long run.Our main objective is to provide information relating to trading under one roof
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AirAsia has launched Self Check-In service in 2010. At the beginning the Self Check-In services were placed at LCCT (Low Cost Carrier Terminal) in Kuala Lumpur airport‚ Malaysia. Self Check-In service is an innovation which helps customers with a more convenient and faster way to check –in. this innovation also help the airport runs more smooth and save costs. There are two ways of Check-In: Web Check-In and Self Check-In Kiosks in airport. Web Check-In Web Check-In allows customers go to AirAsia’s
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