AIR ASIA Company profile: Air Asia needs no introduction in ASEAN‚ where it is the leading low-cost carrier‚ connecting people and places across 132 routes‚ 40 of which are offered by no other airline. In 2010‚ the Group‚ which includes affiliates Air Asia Thailand and Air Asia Indonesia‚ reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia
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Air Asia’s Statement of Mission‚ Values and Guiding Principles Mission Air Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001‚ Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. The mission are to be the best company to work for whereby employees are treated as part of a big family‚ create a globally recognized ASEAN brand‚ attain the lowest cost so that everyone can fly with Air Asia‚ maintain
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AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book‚ pay and fly and most of the seats are sold through online‚ this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia‚ Air Asia expanding the business
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Customer Relation @ Tiger Airways Indra Adhikari Bader Alfuntukh Abdulaziz Binzamil July 2014 0 Table of Content 1. Introduction ........................................................................................................ 2 2. Financial situation ............................................................................................... 2 3. Positioning of Tiger Airways ...................................................
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planning and management system that is used extensively in business and industry‚ government as well as non-profit organization worldwide. Amongst benefits of balanced scorecard is to align business activities to the vision and strategy of the organization‚ improve internal and external communications and to monitor organization performance. Balanced scorecard is a broad-based measurement approach which incorporates financial and non-financial measures in an integrated system that links performance
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always follow my dad word and try to involve in business since I was small. So during my school days‚ I usually like to help in cooperative in school. During that time I learn that we doing business a lot in our daily day like example like barter system‚ we use to trade with our colleague for thing that we want. By that‚ I want to further my studies in business after my SPM. Even though my SPM result not as colorful as others but I have tried my very best‚ and luckily for me‚ Kolej Poly Tech Mara
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seats are now supplied by low-cost carriers. [6] He is also one of the first CEOs to harness the power of social media networks to sell tickets and market his airline. Air Asia is considered the first airline in Southeast Asia to introduce e-ticketing system‚ bypassing traditional travel agents. This saved the airline USD 8 per ticket for issuing physical ticket.
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Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally‚ it was founded by a DRB-HICOM which is the government owned conglomerate. Then‚ Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation
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1. Introduction 1. Concept & Background For many years the Airline industry in the Asia Pacific region has been tightly regulated and consequently stable as national governments had control over operations of their national carriers and bilateral agreements between states meant that full-fledged airlines could operate without facing any competition at all. With the reform in airline licensing and access to air routes highlighted in the report[1] of the Pacific Economic Cooperation Council (PECC)
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perception of low-cost travel‚ giving rise to a diverse cross-section of passengers. The AirAsia chief executive says: "We show that low-cost does not mean low class. In the Jakarta-Kuala Lumpur flight‚ you’ll find women with diamonds sitting beside maids. You could not see that before. That shows we’re reaching everyone." 1) Geographic characteristics The geographic characteristics of the target market of AirAsia are within the Australasian region. Attract people from Australia who wish to visit the
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