The Low Cost Airline: AirAsia A study of opportunities‚ challenges and critical success factors LGT 3007 Air Transport Logistics Introduction History of low cost airlines The low-cost concept became a moneymaker in the United States‚ where it was pioneered in the 1970s by Southwest Airlines‚ the model for budget carriers elsewhere like Ryanair and easyJet in Europe. Definition of low cost airlines A low cost airline generally has many features that differentiate it from the traditional
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2014)‚ AirAsia had no fatal crashes in its history for more than a decade of operations. However‚ after thirteen years the business had run‚ AirAsia QZ8501 carrying 162 passengers went missing as it lost contact with air traffic control on its way from Surabaya‚ Indonesia to Singapore on 28th December 2014 (Bruton‚ 2015). Since the bad weather was the cause of the missing flight‚ on 29th December 2014‚ Indonesian officials declared that the flight was likely at the bottom of the ocean (“AirAsia QZ8501:
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competing or die. Low Cost Carrier in airline industry begin more famous start since 36 year ago by southwest airline‚ which now is the third largest airline in the world. AirAsia from Malaysia that start their operation in 1996 and transform their carrier into Low Cost carrier in 2001 after bought by Tony Fernandes. Not just AirAsia also Tiger Air from Singapore come with their Low Cost Carrier‚ and also Lion Air from Indonesia come with another Low Cost Carrier‚ and Jet Start from Australia that has
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INTRODUCTION AirAsia Berhad is part of the AirAsia Group‚ is a world most famous low cost airline that operates wide networks both domestically and internationally. AirAsia lead the way low cost airfares in Asia and is now currently the largest low fare‚ no-frills airline in Asia. It is also one of the largest airlines in all of Asia in terms of passengers carried. AirAsia has also been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is currently based
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(MANAGEMENT INFORMATION SYSTEM) ASSIGNMENT 1: CASE STUDY: AIRASIA – Now Everyone Can Fly Questions: * What is Air Asia Business Model? How does information system support this business model? 1.0) AirAsia business model AirAsia business model is low cost‚ low fare and no-frills air line. AirAsia Pan Asia plan targeted to million of Asians who wanted basic air transportation at cheap price AirAsia achieved low cost by following method: 1) Single class‚ no frills service AirAsia operates on single-class
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AirAsia‚ the most successful and leading low fare carrier in Asia Pacific region is practicing a concentration strategy since it takes over by Tony Fenendez in late 1990s. I strongly believe this strategy will continue to work if it is under the leadership of Tony Fenendez. The concentration strategy under the current practice will able to make AirAsia remain competitive:- 1. Managing Cost of Human Capital. Multi tasking Cabin Crew. Where all the Cabin crew are required to handle check in ticketing
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Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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Airlines (MAS) and AirAsia Bhd (AirAsia) is a positive move as it would eliminate irrational competitive pricing‚ allow economies of scale‚ higher bargaining power and synergies. Hong Leong Investment Bank Bhd (HLIB) said AirAsia‚ as Malaysia’s only low-cost carrier player‚ would have better control over supply and yields without competition from FireFly‚ MAs-owned low-cost unit. “There are higher chances of AirAsia plying for routes‚ which were previously exclusive to MAS. “Hence‚ AirAsia will be able
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A proposal of overcoming flight delays in air Asia Introduction A management system is the software that allows a computer to perform functions of storing‚ retrieving‚ adding‚ deleting and modifying data. Relational database management systems (RDBMS) implement the relational model of tables and relationships. In this project proposal‚ we are going to propose a system for an agricultural company named Monsanto. Monsanto is a relatively new company which shares the name and history of a company
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Case Study of Air-Asia : Strategic Role of Information System in Business Air Asia was established on 12 December 2001 by Mr. Tony Fernandes‚ the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning‚ ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. The vision of Air Asia is to serve the 3 billion people who are currently underserved with poor connectivity and
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