151-28 My favorite song When asked to write an essay about my favorite song‚ I thought this would be easy. After several days of contemplation‚ I decided this was not going to be as easy as I thought. However‚ I did manage and decided that “Sky’s The Limit” from The Notorious B.I.G.’s 1997 album titled “Life After Death”‚ had to be my favorite. It features vocals from the band 112 and somber production from Clark Kent. It contains a sample from the song "My Flame" by Bobby Caldwell and "Keep On"
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AirAsia Berhad (284669-W) 25-5‚ Block H‚ Jalan PJU 1/37‚ Dataran Prima‚ 47301 Petaling Jaya‚ Selangor Darul Ehsan‚ Malaysia Tel : (603) 78809318 Fax : (603) 78806318 E-mail : investorrelations@airasia.com Website : www.airasia.com CONTENTS AirAsia Berhad | annual report 2007 Our Dreams and Aspirations To be the largest low cost airline in Asia serving the 3 billion people who currently are underserved with poor connectivity and high fares. G G 2 4 7 8 12 20 22 24 26 30 32 34 36
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Introduction Background of CIMB Bank Our assignment is to investigate the products and services offer by CIMB Bank. The reason we choose CIMB Bank is that it is a pure Malaysian bank. The Board of Director and management team almost all form by Malaysian. The Chairman of CIMB Bank is Tan Sri Dato’ Md Nor and the Chief Executive Officer of CIMB Bank is Dato’ Sri Nazir Razak (The son of the Second Malaysia prime minister‚ Tun Abdul Razak). CIMB Bank is an indigenous ASEAN investment bank and has the
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Case Analysis on the Article‚ ¡§Competitive Turbulence in the Airline Industry¡¨ (Segmentation‚ Targeting and Positioning) EXECUTIVE SUMMARY Airline industry has 4 sectors identified: Full-service‚ Budget‚ Limited-service‚ Premium-service Segmentation and Targeting: Psychographic‚ Behavioral‚ Geographic and Demographic Positioning: Value proposition matrix (more for more‚ less for less‚ etc.) Conclusion and Recommendations: « SIA in marginal value proposition
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AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2
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EXECUTIVE SUMMARY Tony Fernandes‚ as the Chief Executive Officer of AirAsia‚ decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. AirAsia has achieved its title as “The World Lowest Cost Airline‚” and was also one of the world’s most profitable airlines. This report provides an analysis and evaluation of internal and external of the company. Methods of analysis
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1. Introduction In this report‚ i’m selected AirAsia Berhad. The objectives and scope of this report was included conduct an analysis of industry environment and organisation capability. Besides that‚ there were also included sources of competitive advantage and the ways were used to sustain these competitive advantages. 2. Brief description of the Company Core business of AirAsia Berhad is broken travel norms around the globe and has risen to become the world best. Route
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2.0 OVERVIEW OF ORGANIZATION… 3 2.1 Organization background 3 2.2 Organization Missions and Objectives 4 2.3 Organization Business Strategies and Success factors 5 2.3.1 AirAsia’s Business Strategy 5 2.3.2 AirAsia Success factors 6 2.5 Analysis on AirAsia Porter ’s Five Forces Model 8 2.5.1 Bargaining Power of Supplier 8 2.5.2 Bargaining Power of Buyer 8 2.5.3 Threats of Substitutes 9 2.5.4 Threats of New Entrants 9 2.5.4 Rivalry Intensity 9 2.6 Problem Statement
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competitive business. After a few days of discussion‚ four of us decided to choose company in airline service sector. The reason we are choosing this sector is because we found out its interesting and attractive part. As a result‚ we had finally choose the AirAsia Sdn Bhd airline. The reason why we choose this company is due to its luxury and satisfied service that we had experienced and this had inspire us want to know more about this company. In general‚ this assignment had covers the company background
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business………………………………………………………13 Conclusion……………………………………………………………………………………15 AirAsia Background Information AirAsia is Malaysian low-cost airline that provides both domestic and international flights. AirAsia started operating on 18 November 1996‚ it pioneered low cost travelling in Asia. In 2001‚ the airline which was heavily indebted was purchased by Tony Fernandes’s company Tune Air Sdn Bhd. Under his charge‚ AirAsia has become one of the biggest low cost airlines operating in Asia today. Its
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