Introduction 2.0 Importance of e-Commerce and m-Commerce 3.0 Corporate Appraisal 4.0 Competitive Advantages 5.0 m–Commerce 5.1 Differences of m-Commerce & e-Commerce 6.0 Recommendations 6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia 6.2 Benefit of Microsoft Vista and m-Commerce to Customers 7.0 Conclusions APPENDIX REFERENCES 1.0 Introduction Purcel and Toland (2004‚ 241) said “Internet and Communication Technology offer the opportunity to reduce the barriers of distance
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world customers‚ AirAsia has successfully developed its business into a widely known best performance company in Southeast Asia airlines industry. Keyword：AirAsia‚ low cost carrier‚ web design‚ business model‚ strategy Analyzing Air Asia in Business Competition Era 2 FCU e-Paper (2009-2010) Table of Content Page A. Introduction 3 B. AirAsia Company 3 C. AirAsia Financial Analysis 5 D. AirAsia Web Design 6 E. Customer Segmentation 8 F. Value Chain Analysis 9 G. AirAsia SWOT Analysis 10
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1. INTRODUCTION TO AIR ASIA 1. COMPANY BACKGROUND AirAsia Berhad was established in 1993 and began operations on 18 November 1996. It was originally founded by government owned conglomerate‚ DRB Hicom. On 2 December 2001‚ the heavily in debted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around
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GCB2033 Introduction to Management September Semester 2013 Assignment 2 (CASE STUDIES) 15% INSTRUCTIONS AND GUIDELINES: - 2 – 3 students per group - Answer ALL questions - All students are expected to comply with the guidelines for academic honesty. Academic dishonesty‚ including plagiarism‚ cheating‚ allowing others to copy your work or copying the work of others‚ is strictly prohibited. Reports which are highly similar will be penalized. SUBMISSION - Submission deadline:
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1.0 Introduction AirAsia (AA) is a renowned low cost carrier that offers short and long haul flights based in Malaysia. AA has expanded rapidly since 2001 and has been awarded as the World’s Best Low-Cost Airline in 2008‚ 2009‚ and 2010. One of the reasons for their success is by their strategy formulation‚ implementation‚ and control over the macroenvironment‚ discussed in this report‚ in terms of political‚ economic‚ social‚ technological‚ and natural forces‚ by turning risks into opportunities
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------------------------------------------------- Image via Wikipedia . I read an article about Tony Fernandes‚ the CEO of AirAsia‚ in The Economist today that got me thinking. Thinking about the last few articles I’ve written about United Airlines‚ RyanAir and Southwest Airlines – on how they make money off their customers – what what works and what doesn’t. There’re a lot of airlines in the US and Europe can learn from Tony Fernandes and AirAsia (+ Azran and AirAsiaX). Here’s how the article in The Economist ended. “Mr Fernandes
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On its website AirAsia has listed down several justification on its need to build a new airport for its own purpose.[8] Among them are:- Passenger capacity - Although the current LCC Terminal in KLIA is currently undergoing construction to enable the terminal to handle 15 million passenger a year‚ AirAsia expects that the terminal will only hold the passenger growth for only one year. The company anticipates to handle 25 million passenger through the terminal on 2013 which a short fall of over
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for everyone. Since 2001 AirAsia has risen to become the world’s best LCC‚ with a very large route network. AirAsia continues to pave the way for low cost flights through its innovative business selections. Vision: To be the largest low cost airline in Asia. Mission: 1- To be the best company to work for where employees are treated as a part of a big family. 2- Create a globally recognized brand. 3- Achieve the lowest cost so that everyone can fly with AirAsia. Values: 1- Safety
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2010).Nowadays‚ the competition among airline industries is very challenging as more low-cost airlines were blooming. Besides that‚ they were also facing the challenges from those well-known airlines such as MAS. Therefore‚ a research regarding AirAsia- World’s best low-cost airline was conducted in order to investigate the company. The main objective for this assignment is to evaluate the effectiveness of existing market mix which were being employed on the target segments of the business and
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Gim Chuan Marcus (J0704245) Name of Tutor (T01) XXX BUS 488 Strategy - T01 Question 1 AirAsia‚ which is one of the earliest low cost carriers (LCC) in Asia‚ has become a LCC since 2001. So far‚ it has expanded its network from Malaysia to Thailand to Singapore‚ Macau and even the Mainland China in 2006. In short‚ AirAsia “jumped out” from an intra-Malaysia and Thailand market to a “real AirAsia” in the continent. Thus‚ what are the possible core competencies to ensure that there is quantum
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