ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn Bhd • AirAsia group operates scheduled domestic and international flights to 100 destinations spanning 22 countries. • AirAsia X is the international operation of the brand AirAsia‚ which is Asia’s largest
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BSkyB (British Sky Broadcasting) Brand Plan By Darrell Burgess (09189461) Contents Executive Summary 3 Market Audit 3 Macro-Environment 3 Micro-Environment 3 Competitors 4 Market Structure and Segmentation 4 Brand Attributes 5 Brand Objectives and Strategy 5 Brand Action Plan 6 Measurement and Control 6 References 8 Appendix A 9 Sky
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and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a
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difference figures in the particular years. The company we selected is AirAsia Berhad. As we know Air Asia is one of the famous airline companies in Malaysia. AirAsia is a name synonymous with low fares‚ quality service and dependability. With over 110 routes across 13 countries‚ AirAsia is truly Asia’s leading airline with the widest route connectivity and largest customer base. With the unmistakable tagline‚ “Now Everyone Can Fly”‚ AirAsia has made flying affordable for more than 61million. As a largest
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for a license from the Malaysian government was rejected Launching AirAsia It was through Datuk Pahamin A. Rejab‚ the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes came to meet with then Prime Minister‚ Tun Dr. Mahathir Mohamad in October 2001. Instead of starting from scratch‚ Mahathir advised Fernandes to buy an existing airline instead. AirAsia‚ the heavily-indebted subsidiary of the Malaysian government-owned conglomerate
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Media Announcement Air Asia Plane Skids at Kucing Airport Good morning to all of you. I am representative of Air Asia Berhad to respond plane skids at Kuching Airport. An AirAsia aircraft AK5218‚ an Airbus A320 from Kuala Lumpur to Kuching had accidently skidded at the verge of Kuching International Airport. This accident happen because of heavy downpour cause visibility was poor. The plane was landing during a downpour and it causes skidded. Other possible cause is plane had landed on
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In Indonesia 8 1. From Europe 8 2. From Asia and Oceania 10 a. Overview 10 b. Examples --- 7 selected airlines 11 1) AirAsia 11 2) JetStar 12 3) Tiger Airways 13 4) Cebu Pacific Air (banned in EU) 14 5) Firefly 15 6) Pacific Blue 15 7) Viva Macau 15 c. Conclusion 15 c. Indonesian Low Cost Airlines 16 1. Overview 16 2. Presentation of each airline 18 a. AirAsia Indonesia 18 b. Citilink 19 c. Lion Air 19 d. Batavia Air (a.k.a. Metro Batavia) 20 3. Problems of Indonesian low cost
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Sky’s legs are about two times the length of her torso‚ and her arms fall past her hip well into her mid-thigh in length. According to our textbook‚ “Much of the change in body’s proportions and appearance is due to the lengthening of the long bones of the
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Entry strategy for Airasia Marketing Management Table of Contents Objectives………………………………………………………………………………………………………………….3 SWOT Analysis 4 PESTEL analysis 5 Market Segmentation and Target Market 6 Positioning 7 Pricing Strategy 8 Placement Strategy: 9 Promotion Strategy: 9 Conclusion……………………………………………………………………………………………………………………………………… 11 Appendices 12 References……………………………………………………………………………………………………………………………………..14 AirAsia is a Malaysian low-cost airline headquartered near
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Malaysian entrepreneur: Tony Fernandes Tan Sri Anthony Francis Fernandes CBE (born 30 April 1964; also known as Tony Fernandes) is a Malaysian entrepreneur and the founder of Tune Air Sdn. Bhd.‚ who introduced the first budget no-frills airline‚ AirAsia‚ to Malaysians with the tagline "Now everyone can fly". He has since founded the Tune Group of companies. In 2007‚ Tony Fernandes started a hotel chain‚ Tune Hotels‚ based on the no-frills concept. The first Tune Hotel was opened at the intersection
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