“CHALLENGES FACING LOW COST AIRLINES IN INDIA” BY RANJIT SHERGILL MODULE CODE - AE3260 BSc(Honours) AIR TRANSPORT OPERATIONS PART 3 I declare that all work presented in this dissertation is my own work‚ and where applicable I have credited the work of others by stating the source of certain information in quotes. This project has been overseen by Mr S.K.Ramchandran who is the Regional Director for the Indian Airports Authority in Southern India‚ who has endorsed the views and the conclusions
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could penetrate a bigger market and target a wider pool of customers. 2. Low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable air travel experience. By this approach‚ the company has satisfied its slogan “Now everyone can fly”. 3. Convenience also played a major role in the marketing strategy
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operations M2 Explain the implications of the legal requirements of airfield operations Student’s name: Blessly Ortiz Assessor’s name: Rami El Samra Introduction: Low-cost carriers are no-frills airlines that offer cheap ticket fares to passengers who would like to fly at a minimal cost. Many low-cost carriers start to enter the aviation market which became one of the struggles to all major airlines that have already existed years back. Through the years‚ these types or airlines
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P4- The appeal of long haul destination Goa-India Goa is India’s smallest State‚ with 1‚429 square miles‚ with a population of 1.5 million. Goa’s landscapes are remarkably varied‚ ranging from thickly forested western Ghats mountain range in its interior border through lush river valleys to the beaches of its roughly 75 mile long coast‚ this is what makes it a popular tourist destination. Accessibility The most popular way to travel long-haul is by plane‚ the cost for a flight for one individual
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The Low-cost Orange Flying Machine: The Case of easyJet Introduction The colour orange is increasingly becoming synonymous with the firm easyJet as it has become one of the world’s most profitable low-cost airlines (Alamdari and Fagan‚ 2005). This paper examines the basis of their success and argues firstly‚ that easyJet from its inception essentially adopted and stayed with the original low-cost model that was pioneered by Southwest airlines in the USA. Moreover‚ this is a model that has served
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factors for the low-cost airline industry Figure 1 illustrates the process followed to determine the key success factors (KSF) in the low-cost airline industry. It is adapted from the process developed by Grant (2005: 93). The texts highlighted in red are the responses to the questions posed in the model and serves as the inputs to the discussion on the KSFs for the low-cost airline industry. Figure 1. Identifying key success factors in the low-cost airline industry. Cost As consumers become
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The High Cost of Low Expectations The high level of students allowed to graduate despite their poor performance is atrocious. In Mary Sherry’s essay‚ “In Praise of the F Word” she states‚ “tens of thousands of 18-year-olds will graduate this year and be handed meaningless diplomas.” (Sherry 564) Further‚ in Sherry’s essay she discusses the need for teachers and parents to instill a healthy fear of failure in these kids. If a child truly cannot complete the required schoolwork at an acceptable level
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Case: How Low Will You Go (Red Ruby) Sex sells claims many advertisers and now sales professionals. The aforementioned statement should not be the typical mindset of sales professionals because it has the potential to not only damage the reputation of a company‚ but the individual(s) who own it. In the case of OptiMotors‚ Bob Carlton‚ should take immediate steps to end discriminatory practices and restore his company’s respectability. He should take this specific action for these three sold reasons:
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View of Chairman’s statement (Refer to AirAsia 2010 Annual Report‚ pp.58-60) 17 8. Would you buy shares? 18 9. General Information about Company (Refer to Appendix 11-19) 19 10. Reference 20 Appendix Appendix 1 AirAsia Berhad (Group)’s Income Statement 24 Appendix 2 AirAsia Berhad (Group)’s Balance Sheet 25 Appendix 3 AirAsia Berhad (Group)’s Cash Flow Statement 26 Appendix 4 AirAsia Berhad (Group)’s Financial Ratio 27 Appendix 5 AirAsia Berhad (Group)’s Market Share Price (1/1/2009-31/12/2010)
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The High Cost of Low Prices Summary The activist Robert Greenwald produced a documentary named Wal-Mart: High Cost of Low Prices to enlighten Americans of the effects this major company has on society. In this documentary‚ Greenwald interviews former employees from different ranks. Greenwald also uses crime rate statistics to demonstrate the lack of surveillance in the parking lot of the store. The producer also interviews the Chinese factory workers who are exploited in China. He also points
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