Group Members: |Issuer | |ANBALAGAN A/L SUBRAMANIAM |Local Fund Investors | |TEH GUAN HONG |GOPALAN NAGAPA | |TANG KIN HENG |FALIQ RIZAL BIN MADZRI | |MOHD NIZAM BIN MOHD ARSHAD
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Background Founded : 1993 Hubs : Kuala Lumpur International Airport Secondary hubs: * Kota Kinabalu International Airport * Senai International Airport * Penang International Airport Subsidiaries: * Thai AirAsia * Indonesia AirAsia * VietJet AirAsia * AirAsia RedTix Fleet size : 103 (+ 121 orders) Destinations : 70 in 19 countries Company slogan : Now Everyone Can Fly Parent company : Tune Group Headquarters Registered office : Petaling Jaya‚ Selangor Head office
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TITLE : CORPORATE GOVERNANCE COMPANY NAME : AIR ASIA GROUP MEMBER AIRASIA BERHAD COMPANY PROFILE Established in 1993 and commence operations on 18 November 1996. Established with the dream of making flying possible for everyone Originally founded by a government-owned conglomerate‚ DRB-COM. Bought by former Time Warner executive‚ Tony Fernandes ’s company Tune Air Sdn Bhd on 02 Dec 2001 COMPANY PROFILE –Cont‘ Malaysian Low- cost airline Largest
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focuses on three main areas: 1) A Blending of Brands: AirAsia has established a great name and reputation‚ and should continue to add to its success by integrating the AirAsia X brand. This can be achieved by the “X” representing premium choices on long-haul flights. This will this ease brand confusion by having only one Air Asia brand with extra (X) options‚ and will present a strong united front. 2) Implement Long-Haul Flights Strategically: AirAsia has the ability to provide long-haul flight at lower
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AIR ASIA Case Study Report 12509501267460 Core concepts : Porter’s 5 forces‚ SWOT Analysis ‚ Analysing the internal environment‚ Porter’s Value Chain‚ Competitive advantage within International context(cost analysis and differentiation) 1.0 Porter’s Five Forces: 6197601720215 1.1 Threat of new entrants- There is a need of high initial investment to run an airline industry business. This high capital requirement is in the form of buying of aircrafts‚ staff hiring‚ pilot hiring‚ etc. Thus‚
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AirAsia Case Executive Summary SMO 441 Submitted: March 8‚ 2011 Abi Sanni Aly Remtulla Kelsey Gamble Kendra Jocksch Nancy Moke Company background Tony Fernandes‚ as the Chief Executive Officer of AirAsia‚ decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. In January of 2002‚
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AirAsia: “Now Everyone Can Fly” I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years‚ AirAsia has proven that low-fare airline models such as Southwest’s‚ Ryanair’s‚ and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains‚ can the low-fare model continue to succeed
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Talent Solutions Case Study AirAsia Business Challenge Company Profile AirAsia‚ the leading and largest low-cost carrier in Asia‚ services an extensive network of 85 destinations. Within 10 years of operations‚ it has carried over 152 million guests and grown its fleet from just two aircraft to 106. The airline today is proud to be a truly ASEAN (Association of Southeast Asian Nations) airline with established operations based in Malaysia‚ Indonesia‚ Thailand‚ Philippines and
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Management BUSA 633 Company Case AirAsia: The Sky’s the Limit Submitted to Dr. Harbi Hasan Saturday‚ 22 December‚ 2012 Contents Contents ...................................................................................................................................................... 2 1 Introduction.......................................................................................................................................... 3 1.1 1.2 Case Overview ...................
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management: it is the continuous of planning‚ monitoring‚ analysis and assessment of all that is necessary for an organization to meet its goals and objectives. (Online resources) 1.1 Company Profile AirAsia airline was established with the dream of making flying possible for everyone. Since 2001‚ AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Air Asia was named the World’s Best Low Cost Airline in the annual World Airline Survey by Styrax for five
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