Q1) What is the industry attractiveness like in 1997? Has it changed in recent years? Q2) Does Airborne Express have a competitive advantage? Is it sustainable? Q3) What recommendations will you give Airborne Express? ---------------ESSAY START ------------------ Industry Attractiveness in 1997 The industry is defined as the Domestic US Express Mail industry. This includes overnight and second day delivery. In order to assess the attractiveness of the industry‚ a Porters’ Five Forces analysis
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Harvard Business School 9-798-070 Rev. May 23‚ 2007 Airborne Express The officers of Airborne Express could hardly be more pleased.1 Results for the third quarter‚ 1997‚ were spectacular. Revenues for the quarter were up by 29% over the previous year‚ and yearto-date net earnings had increased by more than 500%. Airborne’s management team knew that the great results were‚ in part‚ fleeting. As the third largest player in the express mail industry‚ Airborne had gotten a boost from the recent
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1. From the point of view of the industry incumbents‚ is the express mail industry attractive? How has Airborne survived‚ and recently prospered‚ in its industry? Is its success attributable to its capabilities‚ its position‚ or industry attractiveness? The express mail industry can easily be considered an inherently tough industry to operate within given the myriad of factors that come into play‚ such as unions‚ government regulations‚ cost of technological advancement‚ and international borders
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HBS- Airborne Express Background Information Seattle based Airborne Express was the third largest express mail business in the 1990s. The product of two specialist airfreight carriers‚ Airborne Express began operations in 1968 and targeted businesses requiring regular‚ high-volume shipments of urgent items. Airborne maintained low cost operations by focusing on efficiency. We discuss how the express mail industry evolved throughout the 1990s and what Airborne did to remain competitive. How and
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AIRBORNE EXPRESS: THE UNDERDOG CASE STUDY QUESTIONS 1. Analyze the United States small package express delivery industry in the 1990’s using the Porter’s Five Force Model. Rate each of the five forces as either weak‚ moderate‚ strong or fierce. Justify your rating by using two factors under each force and describing how these factors affect the strength of the force. The Bargaining Power of Buyers The bargaining power of the buyer was somewhat moderate-to-slightly strong due to the
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study is to help Airborne Express with its strategy formulation and implementation. Statement of the Problem and Objective Problem: Decline in the market share of Airborne Express in the volume of overnight deliveries. Objective: To become one of the top three companies in the express carriers industry. Alternative Courses of Action ● Not compete with established competitors like FedEx and UPS‚ and stress the reliability of its delivery schedules. ● Expand Airborne Express ’ business globally
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How and why has the structure of the express mail industry changed? As express mail has become more commonplace it has become increasingly difficult for companies to maintain revenue growth. The top three companies serve over 85% of the market and competition is fierce. In addition‚ six second-tier players were hungry to make inroads and competition from the Post Office and even e-mail made prospects for large increases in volume unlikely. Investments in overseas markets mostly failed to pay-off
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Analysis [Airborne Express] Seoeui Hong 1316692 1. Identify the key buyers‚ products and geographies that Airborne Express‚ FedEx‚ and UPS try to serve. Are they similar or different? Airborne Express Federal Express UPS Product Line Air-express transportation + provides delivery service of small packages and documents FedEx Ground delivery (No shipment) (Business documents‚ electronic components‚ medical samples and replacement parts) Ground delivery + express delivery by
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Statement of Purpose The group aims to identify the generic strategy Airborne Express is pursuing‚ whether such strategy is sound in the context of air express industry. The company’s strengths and weaknesses are evaluated with the opportunities and threats to identify the distinctive competency that it can adapt. Statement of the Problem The group endeavors to identify the strategy that Airborne Express can implement to its domestic and international operations. Assessing the strategic
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Perform a Five Forces analysis of the US express mail industry. Force Players Competition Rivalry FedEx‚ UPS‚ Airborne Express‚ U.S. Postal Service and other second tier players like BAX global‚ DHL‚ Emery‚ RPS and TNT. High Substitutes E-mail‚ Fax‚ Telephone‚ Regular mail‚ Personal delivery Medium Buyer Power Consumer‚ businesses Med-High (Businesses can effectively negotiate prices and associated services) Supplier Power Suppliers for postal material‚ aircraft‚ airport‚ trucks‚ Labor
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